The unique value proposition of frozen foods is not getting the attention it deserves. Based on her webinar, Icy Hot Insights: Frozen Trends, Sally Lyons Wyatt, executive vice president and Practice Leader, Circana, outlines the many definitions of value that frozen addresses. Highlights. Heavy frozen entrée buyers account for 36% more restaurant trips than the average customer. Frozen can compete on restaurant quality, cuisine type, and flavor experience, quickly and in the comfort of your own home. Manufacturers and retailers have opportunities to promote low cost per serving and ways frozen foods can stretch the food dollar. There are so many ways frozen foods aren’t being promoted, including as waste minimizers, as recipe ingredients for trending kitchen appliances, or as options that fit special diets. Ice cream, sherbet and frozen novelties represent an anchor that attracts a wide cross-section of consumers. Leverage the power of frozen treats to promote other frozen items.

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