We talk to entrepreneur and designer Bassam Huneidi, about his Argeileh Project. Bassam is a circular economy designer and strategist, and a graduate of the Royal College of Art and Imperial College London. We hear how Bassam plans to disrupt one of the biggest traditions in the Arab world with a zero waste alternative that is better for the environment, cheaper for suppliers and better for public health, while providing the same experience for the user. The Argeileh Project (or TAP for short) is a subscription based service that argeileh cafes sign up to. In return, Bassam’s team take the café’s current stock of argeilehs and melt them down into TAP vapes. These vapes are designed on cradle to cradle principles, so they are easy to maintain, easy to upgrade and in the case where neither is possible, infinitely recyclable.

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