In this episode, Catherine talks to Dan Dicker,the Founder and CEO of Circular&Co, the new brand name for ashortwalk Ltd and rCUP®. Dan began his career as a product designer at Dyson, but had a strong desire to live and work a short walk from the sea. So, back in 2003, Dan founded a pioneering Circular Design practice ‘ashortwalk’. Now Circular&Co invent solutions that keep our materials and finite resources in use for as long as possible, whilst preventing them from ever reaching landfill or our oceans. As well as their range of award-winning products available across 38 countries, they advise, develop, and deliver circular solutions for global brands worldwide, reinventing today's waste into tomorrow’s Circular products. We discuss Dan’s design approach, and how Dan believes that businesses going circular have everything to gain financially, as well as environmentally.

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