All links and images for this episode can be found on CISO Series (https://cisoseries.com/great-demo-lets-schedule-a-time-to-ignore-your-follow-up/) We're playing hard to get on the latest episode of CISO/Security Vendor Relationship Podcast. This episode is hosted by me, David Spark (@dspark), producer of CISO Series and founder of Spark Media Solutions and Mike Johnson. Our guest this week is Al Ghous, head of cloud security at GE Digital. Thanks to this week's podcast sponsor Carbon Black Carbon Black (NASDAQ: CBLK) is a leader in endpoint security dedicated to keeping the world safe from cyberattacks. The company's big data and analytics platform, the CB Predictive Security Cloud (PSC), consolidates endpoint security and IT operations into an extensible cloud platform that prevents advanced threats, provides actionable insight and enables businesses of all sizes to simplify operations. On this week's episode Why is everybody talking about this now? On LinkedIn, Marcus Capone, Partner at Onyx, a physical and cybersecurity firm said, "I laugh when clients balk at prices. They expect champagne but want to pay for Coors Light…" This caused a flurry of discussion of price/value in security. There was an attitude across the board that we're the absolute best and we should be paid that. But as Allan Alford said on Defense in Depth, there's a market for a slightly worse, but way cheaper version of Splunk. Do CISOs want beer-level security solutions? It's time to measure the risk How can startups and large companies get along better? Enterprises are jealous of startup's agility, and startups are eager to get at an enterprises' assets. But startups can be a security nightmare and it's a non-starter if they can't pass the third-party risk management process. With all this frustration, is there any middle ground? What's Worse?! We have a common real-world scenario in this week's game. You're a CISO, what's your take on this? We have talked in the past about how the term "AI" can mean a lot of things. It can be a simple script or it can be an algorithm that actually learns by itself. Both will do something for you automatically, but the expectations are vastly different. When security vendors tout AI, what would CISOs like to hear so your expectations can be set appropriately? Understanding security sales The frustration of the vendor follow up process after a demo. An anonymous listener asks, "We are usually told some sort of next step or asked to follow up in a few weeks." The challenge is they're often left chasing the potential client getting no response. This can go on for months. "Is there a way to make this more productive for all involved?" Should the prospect be blamed? What can be done to improve the process? Application Programming Interfaces (API's) are wonderful for customizing and enhancing the cloud experience, but as a common front door, they pose a significant security risk. Regardless how secure a cloud service provider is, their primary role as an interface means APIs will always pose a weakness that can be exploited by hackers.

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