Host Eli Mazour talks with Heath Hoglund, President of Via LA, to break down the role of patent pools in today’s innovation landscape.Tune in as they discuss:*The balance between licensors and licensees—and how Via LA acts as a bridge between them*Merger of Via Licensing and MPEG LA in 2003 to form Via LA *How Dolby’s strong brand helped it succeed with technology licensing*The challenges of starting a new patent pool program and what makes one successful*Future of patent pools*Heath’s story of founding Puerto Rico’s first IP boutique before becoming head of IP & standards at Dolby This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.voiceofip.com
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