#29 Cliente Cast – Product Led Growth (PLG) - com Wes Bush - Cliente Cast | Transcription & Insights

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No primeiro episódio internacional do Cliente Cast (papo em inglês) Edu Tavares e André Scaff conversam com Wes Bush sobre Product Led Growth (PLG). Wes é o Autor do Livro Product Led Growth. No papo conversamos sobre como começar uma estratégia guiada pelo produto, qual a responsabilidade do departamento de CS nesse tipo de estratégia e quais maiores erros e acertos que Wes já vivenciou ao implementar esse tipo de estratégia. On the first internacional episode of Cliente Cast Edu Tavares and André Scaff talk to Wes Bush about Product Led Growth (PLG). Wes is the author of the Product Led Growth Book. We had a nice conversation about how to start a PLG strategy, what are the responsabilities of the Customer Success departament in a PLG strategy and what were the biggest mistakes and learnings that Wes has experienced implementing PLG throughout his carrer.

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Cliente Cast

#29 Cliente Cast – Product Led Growth (PLG) - com Wes Bush

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