Priming, Influencing & Persuading Patients with Andrew McCauley

The concept of influence, persuasion or even manipulation (psychologically) in clinical practice can seem very uncomfortable to some. Yet it occurs in every interaction we have, whether we intentionally do it or not. And with the increasing evidence that contextual factors and therapeutic relationships play a large role in patient outcomes, being able to master these could be as important as the assessments we do and treatment plans suggested. On this episode Ben is joined by Andrew McCauley, Specialist Physiotherapist & Athletic Development Coach where they discuss; (00:00:00) – Introduction (00:01:24) – Andrew’s 10 Quick Fire Questions (00:06:19) – What Led Andrew (and Ben) To Be Interested In Cialdini’s Work? (00:11:39) – What Is Priming & How Have We Used It? (00:21:21) – Why We Should Not Feel Uncomfortable With The Terms “Influence”, “Persuade” or “Manipulate” As Healthcare Clinicians? (00:25:50) – Is Influence By Authority Still Effective In Healthcare? (00:34:12) – Can We Use Scarcity In Healthcare? (00:39:47) – Is It Ethical To Use Reciprocation With Patients? (00:45:52) – How Could We Use Social Proof With Patients? (00:50:48) – Is Being Likeable With Our Patients Enough? (00:55:15) – How Do We Increase Feelings Of Unity With Our Patients? (01:02:08) – How To Increase Patient Commitment & Consistency To The Plan (01:15:01) - Andrew’s Hardest Conversation (01:24:30) - When Andrew Was Able To Influence A Patient When He Thought He Couldn’t (01:30:42) - Where To Find Andrew, Therapeutic Conversations Unravelled Podcasts & Unravelling S&C For Therapists   You Can Find Andrew On Social Media: Instagram: @procaresports Twitter/X: @mccauleyandrew As well as on LinkedIn   Therapeutic Conversations Unravelled Podcast (TCUP): Spotify: https://open.spotify.com/show/4gkQRHkg0EZJ7kOPnlPurC?si=9a4e4a69e51e401a Apple Podcasts: https://podcasts.apple.com/us/podcast/therapeutic-conversations-unravelled-podcast-tcup/id1777788887   Unravelling S&C For Therapists Course: https://linktr.ee/procaresports   Books Mentioned: Influence – Robert Cialdini Presuasion – Robert Cialdini Grit – Angela Duckworth Key Person Of Influence  - Daniel Priestly The Chimp Paradox – Steve Peters Thinking Fast & Slow – Daniel Kahneman Atomic Habits – James Clear   You can find Ben across social media @BWhybrowPhysio Send Questions or Stories in to [email protected]

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