What really drives a customer to click, convert, and come back? This week on Closing Time, we're joined by Jon MacDonald—founder of The Good and author of Behind the Click—to explore the psychology behind every stage of the customer journey. From mental shortcuts to mobile optimization, Jon breaks down the five key phases and shares what smart marketers do to reduce friction, build trust, and drive action. He also weighs in on Google's latest update and what it means for your landing pages—especially if you're still sending ad traffic to a generic site. If you're not tailoring your funnel to match your buyer's expectations, this episode is your wake-up call. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Jon MacDonald: LinkedIn // The Good // Behind the Click • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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