When marketers get marketing attribution right, it opens up a whole new world to them in terms of finding efficiency with spending. However, the complexities of a multi-channel marketing team often lead to marketing attribution only showing a small piece of the puzzle. In this episode of Closing Time, meet Larry Todd of LeadsRx, a marketing attribution company. Larry will talk through the power of cross-channel attribution (also called full-funnel attribution) and will give you the trends to look for in 2025. Watch the episode on YouTube. Ready to convert every marketing touch into revenue? Get a demo of LeadsRx's multi-touch attribution software today. Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. Connect With: • Larry Todd: LinkedIn // LeadsRx • Alex Nazarevich: LinkedIn // Unbounce's Website • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

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