What happens when a fast-growing consulting firm removes the bottlenecks in their marketing workflow? For Viva Executive Assistants, the results were dramatic: a 6x increase in landing page output and a 7.5% increase in conversion rates. In this customer edition of Closing Time, host Melinda Prescher, Senior Director of Product and Customer Marketing at Unbounce and Insightly, sits down with Dania Maduro (Senior Executive Assistant) and Desiree de Leon (Organic Growth Manager) from Viva to unpack their story. Viva's small but mighty marketing team cut landing page build times from eight weeks to minutes, scaled output without relying on developers or agencies, and used A/B testing to refine messaging for different audiences. With the agility to pivot quickly and integrations that streamlined their stack, they reduced wasted spend and boosted overall marketing efficiency. Watch the episode on YouTube. Try Unbounce for free (no credit card required): https://bit.ly/46dwxej Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Viva Executive Assistants: LinkedIn // Website • Insightly's Website // Unbounce's Website // LeadsRx's Website

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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