CMO Confidential

Dave Penski | Publicis Groupe | Media in the Age of AI: PART 2

31 Mar 2026

Contributed by Lukas

A CMO Confidential Interview with Dave Penski, CEO of Connected Media, formerly CEO of Publicis Media, COO of Publicis Groupe, and CEO of ZenithOptim...

Dave Penski | Publicis Groupe | Media in the Age of AI | Part 1

24 Mar 2026

Contributed by Lukas

A CMO Confidential Interview with Dave Penski, CEO of Connected Media, formerly CEO of Publicis Media, COO of Publicis Groupe, and CEO of ZenithOptim...

Megan Lally | CEO, Highdive | What Your Agency Wants to Tell You But Won't

17 Mar 2026

Contributed by Lukas

A CMO Confidential Interview with Megan Lally, the CEO and Co-Owner of Highdive, an agency which has created more than 10 Super Bowl ads. Megan explai...

Richard Sanderson | The 2026 Spencer Stuart CMO Survey - Marketers in the Messy Middle

10 Mar 2026

Contributed by Lukas

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard's topline - Sh...

Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty

03 Mar 2026

Contributed by Lukas

"Your Customers Aren't as Loyal as You Think They Are - The Fragile Nature of Loyalty"A CMO Confidential Interview with Nicolas Chidiac, Chief Strateg...

Bill Zengel | ANA | The Confident B2B Marketer - Are You One of the Few?

24 Feb 2026

Contributed by Lukas

A CMO Confidential Interview with Bill Zengel, B2B Practice Leader and SVP of the Association of National Advertisers (ANA). Bill explains how there's...

Tom Goodwin | Reflections on AI - Questions, Contradictions & Observations

18 Feb 2026

Contributed by Lukas

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses why he believ...

Pete Imwalle | Former CEO, RPA | Agency Economics in the Age of AI

10 Feb 2026

Contributed by Lukas

A CMO Confidential Interview with Pete Imwalla, former CEO of RPA and 4A's board member. Pete shares his take on how many tech changes resulted in add...

James Shira | What Your CIO Wants to Tell You But Won't | Principal, Global CIO and Global CISO, PwC

03 Feb 2026

Contributed by Lukas

A CMO Confidential Interview with James Shira, Principal, Global and US CIO and Global CISO at PwC. James details how  @PwC  is running an...

Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape | Co-founder GP | Meritech Capital

27 Jan 2026

Contributed by Lukas

A CMO Confidential Interview with Rob Ward, co-founder and General Partner of Meritech Capital, a top Silicon Valley venture firm. Rob shares his take...

Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay

20 Jan 2026

Contributed by Lukas

"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay"A CMO Confidential Interview with Richard Sanderson, the Marketing,...

Alex Schultz | CMO at Meta | Marketing at Meta - The View From the Eye of the Storm"

13 Jan 2026

Contributed by Lukas

"Marketing at Meta - The View From the Eye of the Storm"A CMO Confidential Interview with Alex Schultz, the Meta CMO and VP of Analytics, and author o...

DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge

06 Jan 2026

Contributed by Lukas

A CMO Confidential Interview with DJ Patil, Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. DJ discuss...

Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion

30 Dec 2025

Contributed by Lukas

A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses care...

The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs | Kate Bullis - David Wiser | ZRG Partners

23 Dec 2025

Contributed by Lukas

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and Davi...

Tom Stein and Jann Schwarz | The Truth Behind the Curtain in B2B Marketing

16 Dec 2025

Contributed by Lukas

A CMO Confidential Interview with Tom Stein, the Chairman and founder of Stein and Jann Schwarz, Senior Director of Marketplace Innovation at LinkedIn...

Dr. Joel Shapiro | Kellogg School | What an NFL Injury Analysis Can Teach Business About Resilience

09 Dec 2025

Contributed by Lukas

A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Nort...

Michael Treff, CEO Code and Theory | B2B Marketing - The Year in Review & the Year Ahead

02 Dec 2025

Contributed by Lukas

A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory joins us for our 150th Show to share observations on the major forces impa...

Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing

25 Nov 2025

Contributed by Lukas

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi formerly CPO of Ancestry and Box, Google's Head of Leadership Develo...

Brand U - Building Your Personal Brand as a Marketing Leader | Kip Knight | CMO Coaches Founder

18 Nov 2025

Contributed by Lukas

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, former CMO of Taco Bell and H&R Block USPresident. Kip lays out the case for...

AI - The Year in Review & The Year Ahead | Andy Sack and Adam Brotman | Forum3

11 Nov 2025

Contributed by Lukas

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microso...

AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext

06 Nov 2025

Contributed by Lukas

A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he ...

The AI Application Layer - The Good, The Bad, And The Ugly | Jim Lecinski, Northwestern-Kellogg

28 Oct 2025

Contributed by Lukas

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim...

Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis

21 Oct 2025

Contributed by Lukas

A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Ado...

Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2

14 Oct 2025

Contributed by Lukas

"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay"A CMO Confidential Interview with Richard Sanderson, the Marketing,...

Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson

08 Oct 2025

Contributed by Lukas

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with t...

The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group

30 Sep 2025

Contributed by Lukas

A CMO Confidential Interview with Dwight Hutchins, Senior Managing Director of Boston Consulting Group (BCG) and a Northwestern Adjunct Professor, pre...

The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners

23 Sep 2025

Contributed by Lukas

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and Dav...

Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree

16 Sep 2025

Contributed by Lukas

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths...

Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy

09 Sep 2025

Contributed by Lukas

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares...

Scott Lindquist | What Your CFO Wants To Tell You, But Won't

02 Sep 2025

Contributed by Lukas

CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketin...

Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans

26 Aug 2025

Contributed by Lukas

A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO....

Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?

19 Aug 2025

Contributed by Lukas

CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that...

David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?

12 Aug 2025

Contributed by Lukas

A CMO Confidential Interview with David Aaker, Vice Chair of Prophet, author of numerous marketing books including Aaker on Branding 2nd Edition, form...

Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEO

05 Aug 2025

Contributed by Lukas

A CMO Confidential Interview with Auren Hoffman, CEO of SafeGraph, formerly co-founder and CEO of LiveRamp. Auren discusses his belief that vendor man...

Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing?

22 Jul 2025

Contributed by Lukas

A CMO Confidential Interview with Peri Hansen, Korn Ferry Leader, CMO Practice, North America. Peri discusses why the CMO position is becoming the van...

Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?

15 Jul 2025

Contributed by Lukas

A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" bra...

Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI!

08 Jul 2025

Contributed by Lukas

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microso...

Michael Treff | CEO, Code and Theory | Why Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency Perspective

01 Jul 2025

Contributed by Lukas

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines technology and creativity. Mic...

Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?

24 Jun 2025

Contributed by Lukas

Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time ...

Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2

17 Jun 2025

Contributed by Lukas

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Co...

Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1

10 Jun 2025

Contributed by Lukas

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Co...

Teresa Barreira | Publicis Sapient | The Case For & Against CMO's - Do Companies Really Need One?

03 Jun 2025

Contributed by Lukas

A CMO Confidential Interview with Teresa Barreira, EVP & Global CMO and CCO of Publicis Sapient, formerly the CMO of Deloitte Consulting. Teresa d...

Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave?

27 May 2025

Contributed by Lukas

Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the Data

20 May 2025

Contributed by Lukas

A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Nort...

Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing

13 May 2025

Contributed by Lukas

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Devel...

Andrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the Marketplace

06 May 2025

Contributed by Lukas

A CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at  @case  Western Reserve University, form...

Jim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at Northwestern

29 Apr 2025

Contributed by Lukas

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, two time author, and former ...

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing

15 Apr 2025

Contributed by Lukas

John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence

08 Apr 2025

Contributed by Lukas

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Th...

Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 2

01 Apr 2025

Contributed by Lukas

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What...

Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1

25 Mar 2025

Contributed by Lukas

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What...

Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard

18 Mar 2025

Contributed by Lukas

Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study

11 Mar 2025

Contributed by Lukas

A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses...

ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser

04 Mar 2025

Contributed by Lukas

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and Davi...

Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2

25 Feb 2025

Contributed by Lukas

Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe...

Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election

18 Feb 2025

Contributed by Lukas

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor...

Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing

11 Feb 2025

Contributed by Lukas

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at  @wearesocial  + Narrative, and experienced agency executive. ...

Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential

04 Feb 2025

Contributed by Lukas

A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines ...

Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model

28 Jan 2025

Contributed by Lukas

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food d...

Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential

21 Jan 2025

Contributed by Lukas

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing l...

Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential

14 Jan 2025

Contributed by Lukas

CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thi...

Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On

06 Jan 2025

Contributed by Lukas

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise &...

McKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | Replay

31 Dec 2024

Contributed by Lukas

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Associat...

McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1

24 Dec 2024

Contributed by Lukas

This week's holiday episode revisits one of our most popular shows from the past year where leaders from  @McKinsey  and  @ANAmarketer...

Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2

17 Dec 2024

Contributed by Lukas

This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, pre...

Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1

09 Dec 2024

Contributed by Lukas

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microso...

Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |

03 Dec 2024

Contributed by Lukas

A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating yo...

Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO

26 Nov 2024

Contributed by Lukas

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim dis...

Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier

19 Nov 2024

Contributed by Lukas

A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his tho...

Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It

12 Nov 2024

Contributed by Lukas

A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thought...

Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential

04 Nov 2024

Contributed by Lukas

A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thou...

Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential

29 Oct 2024

Contributed by Lukas

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the...

Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler

22 Oct 2024

Contributed by Lukas

A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyc...

The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm

15 Oct 2024

Contributed by Lukas

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that m...

Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential

08 Oct 2024

Contributed by Lukas

A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott di...

Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network

01 Oct 2024

Contributed by Lukas

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeav...

Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential

24 Sep 2024

Contributed by Lukas

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt ...

Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective

17 Sep 2024

Contributed by Lukas

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michae...

Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL)

10 Sep 2024

Contributed by Lukas

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how st...

Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV

27 Aug 2024

Contributed by Lukas

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how...

Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It

20 Aug 2024

Contributed by Lukas

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses ho...

Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace

13 Aug 2024

Contributed by Lukas

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth rena...

How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential

06 Aug 2024

Contributed by Lukas

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unl...

What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential

30 Jul 2024

Contributed by Lukas

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of ...

The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen

23 Jul 2024

Contributed by Lukas

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.coA CMO Confidential Interview with Peri Hansen, Leader C...

A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential

16 Jul 2024

Contributed by Lukas

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of In...

An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential

09 Jul 2024

Contributed by Lukas

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can hel...

Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman

25 Jun 2024

Contributed by Lukas

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting com...

Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles

18 Jun 2024

Contributed by Lukas

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonatha...

What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential

11 Jun 2024

Contributed by Lukas

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wi...

An Update From the the B2B Marketing Front Lines | Carilu Dietrich

04 Jun 2024

Contributed by Lukas

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk...

A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |

21 May 2024

Contributed by Lukas

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent an...

What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah

14 May 2024

Contributed by Lukas

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down ...

Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

07 May 2024

Contributed by Lukas

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses...

Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

30 Apr 2024

Contributed by Lukas

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to...

Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |

23 Apr 2024

Contributed by Lukas

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt H...

The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |

15 Apr 2024

Contributed by Lukas

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how market...

Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil

09 Apr 2024

Contributed by Lukas

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J dis...

Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth

02 Apr 2024

Contributed by Lukas

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime...