How one mom, Laura Modi, took on the baby formula industry — and won big 10/6/25

CNBC’s Julia Boorstin speaks with Laura Modi, CEO and co-founder of Bobbie. After struggling to find a better way to feed her baby, Modi left her job at Airbnb to take on one of the biggest duopolies in baby formula — Similac and Enfamil. She shares how she built Bobbie into the fastest-growing infant formula brand since the 1980s, reaching $100 million in revenue within 18 months of launch. Modi opens up about breaking taboos around motherhood, challenging outdated policies through her advocacy arm “Bobbie for Change,” and balancing the chaos of running a business while raising four kids. She also reflects on lessons from Airbnb, her nightly “personal and professional check-ins,” and why she believes courage — not perfection — is what drives lasting change. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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