On this episode of Sprint Based Football, presented by Titan Sports, Tony Holler sits down with Cici Murray — a rising force in football training and speed development — to discuss the evolving landscape of athletic performance and the growing influence of women in shaping it. Cici shares her journey from physical therapy to elite football coaching, diving into topics like the science of speed, the importance of athlete health, and how tools like speed labs and force-velocity profiling are transforming the game. The conversation also explores the mental side of performance, including journaling, manifestation, and building trust with athletes. From cutting-edge tech to innovative training methods, this episode delivers insight and inspiration for coaches, athletes, and anyone passionate about pushing the boundaries of football performance. Chapters Introduction and Cici Murray’s Coaching Journey Mentorship, Influences, and Career Evolution Building a Coaching Network and Speed Training Community USR, Athletic Development, and Relationship-Driven Coaching Coaching Elite Athletes: Challenges and Lessons Learned Health, Speed, and the Mind-Body Connection Implementing Speed Training: Practice to Performance Measuring Impact: From GPS Data to Game Results Debunking Speed Training Myths and Position-Specific Needs Cross-Sport Athletic Development and Standardization Challenges Structuring Training: Balance, Intensity, and Essential Tools Force-Velocity Profiles and Maximizing Coaching Efficiency Journaling, Motivation, and the Journey Toward Peak Performance Connect on X: Tony Holler: @pntrack Cici Murray: @cicimurray Support our Partner: Titan GPS Founded and based in Texas, Titan GPS is your key to sprint-based football success. Designed specifically for high school football, Titan tracks the metrics that matter, like top speed, explosive acceleration, and even the powerful 'truck stick'—speed times weight for the ultimate performance insight. Whether it’s optimizing practice, spotlighting players with 3D highlights, or giving recruiters verified in-game stats, Titan delivers. And with no minimums to get started, Titan walks you through every step. Message them on X @titansensor to learn more. Titan GPS—performance measured, potential unlocked. Titan Sensors DM Titan on X: @titansensor Transform your football program with CultureAI! Grab your copy of the CultureAI Book and Workbook at coachandcoordinatornetwork.com/cultureai. The CultureAI Workbook is your ultimate guide to leveraging ChatGPT and AI tools to evaluate, align, and elevate your team's culture. Packed with actionable prompts, templates, and real-world coaching examples, it’s designed for coaches who lead with intention and embrace innovation. Streamline your processes and build a stronger, more cohesive team culture all season long. Don’t wait—get started today and take your program to the next level! Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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