268: Ignite Change Through Storytelling, with Nancy Duarte and Patti Sanchez

Nancy Duarte and Patti Sanchez: Ignite Nancy Duarte has created thousands of presentations for the world's top institutions, including Apple, Cisco, Facebook, GE, Google, TED, and the World Bank. She's also the author of Resonate*, Slide:ology*, the HBR Guide to Persuasive Presentations*, and co-author of Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols*. Patti Sanchez is a communicator with 25 years of experience leading transformative marketing initiatives for brands and causes, co-author of Illuminate, and Chief Strategy Officer for Duarte, Inc. Key Points Change is the reality for every leader and organization. Empathy for others is key at every stage of the change process — and in all communication. Stories are a powerful tool for teaching. Ceremonies help create buy-in for major transitions. Resources Mentioned Torchbearer Tool Kit Illuminate: Visual executive summary Resonate: Multi-Media Version Slidedocs: Downloadable book and free templates Diagrammer: free presentation diagrams Related Episodes How Storytelling Helps You Lead, with Sandie Morgan (episode 51) The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) How to Steal the Show, with Michael Port (episode 219) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

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