In this episode of CoCo: click.consume.connect, we sit down with Søren Lethin, LEGO’s Innovation Catalyst, to uncover how the brand continues to push creative and digital boundaries. Together, we explore LEGO’s strategies for connecting with consumers through innovative packaging, digital transformation, and community engagement. Søren shares behind-the-scenes stories and examples of LEGO projects that illustrate how they’re building lasting connections. We also dive into future trends, discussing where consumer engagement is headed and what brands can learn from LEGO’s approach. Whether you’re a brand strategist, innovation enthusiast, or just love a good conversation about consumer engagement, this episode is packed with insights and inspiration. Join us as we build connections, brick by brick! Don't miss out on our 3rd and final CoCo AI Podcast song at the end of this episode.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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