Looking Back to Move Forward: From Industry Questions to Collective DirectionAs the year comes to a close, CoCo takes a step back.In this special end-of-year fireside episode, we reflect on the conversations, questions, and patterns that defined the past year across brands, retailers, and the wider ecosystem. Rather than predictions or hype, this episode focuses on sense-making — what we collectively learned, where real progress happened, and how a clearer direction is starting to emerge.Joined by Camilla Young from GS1 UK, we explore recurring industry questions around trust, data, standards, and collaboration, and discuss how these conversations have evolved from uncertainty to more practical, system-level thinking. The discussion highlights quiet but meaningful shifts, the importance of shared language, and why collective direction matters more than isolated solutions.This episode is designed as an open, reflective conversation — a moment to pause, connect the dots, and look ahead with intention as we prepare for a transformative year ahead.Perfect listening for anyone interested in connected commerce, standards, digital product identities, and the human side of industry transformation.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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