State of Connected Consumers 2025

Connected Packaging 2025 – Insights, Compliance & Future TrendsIn this follow-up episode of CoCo: click.consume.connect – the connected consumers podcast, we welcome back Jenny Stanley, Founder and Managing Director of Appetite Creative, to discuss the key findings from the newly released 2025 Connected Packaging Survey.Building on last year’s insights, we explore the shifting adoption rates, emerging engagement trends, and the evolving role of connected experiences in brand strategies. With gamification surging, serialized QR codes gaining traction, and budgets shifting, what does this mean for brands investing in consumer engagement, sustainability, and traceability?A major focus of this episode is compliance and regulatory challenges. As brands prepare for the EU Green Deal, Extended Producer Responsibility (EPR) policies, and the introduction of Digital Product Passports (DPP), we discuss how connected packaging can serve as both a compliance tool and a strategic asset. Jenny shares expert insights on how companies can align their connected packaging strategies with sustainability mandates, meet regulatory requirements, and still drive consumer loyalty.Plus, we take a deep dive into upcoming technologies that are shaping the future of connected consumer engagement. From AI-driven personalization to next-generation digital packaging solutions, we explore what’s coming next and how brands can stay ahead.Key topics include:2025 Connected Packaging Survey results – What’s changed from last year?Gamification & engagement – Why more brands are using quizzes, AR, and mobile games.Regulations & compliance – Preparing for DPP, EPR, and sustainability requirements.Budget trends – A shift in investment strategies for connected packaging campaigns.Future innovations – The role of AI, data privacy, and emerging tech in consumer engagement.Whether you’re in FMCG, retail, marketing, or sustainability, this episode delivers must-know insights to future-proof your connected packaging strategy.Tune in now to stay ahead of the curve!

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