Egil Østhus is based out of Norway - which obviously means he loves skiing. But outside of this, he loves to run outdoors, through the woods and on the streets. He has not done a full marathon yet, but dreams of doing the New York marathon someday. He's a family man, married, with 2 boys - none of which like to run with him, but they all enjoy being active and hiking.In a past role, Egil's co-founder (and brother, FYI) was looking for a tool that would help him release code into the wild, in a rapid - yet safe - manner. He couldn't find anything to meet his high standards - so he built his own. When the open source version started to get a lot of attention, Egil joined his brother to bring the solution to the enterprise.This is the creation story of Unleash.LinksWebsite: https://www.getunleash.io/LinkedIn: https://www.linkedin.com/in/egilconr/Our Sponsors:* Check out Vanta: https://vanta.com/CODESTORY* Check out Vanta: https://vanta.com/CODESTORYSupport this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Full Episode
One of the first, let's say, assumptions we had were that we didn't really want to go to the U.S. market because it was already two major competitors in that market. That was their home market, well established. So there is no reason for us to go there. Why should we go and compete where there's already kind of a big player? So let's go to Asia. That was our initial thought.
So we were really focused on let's go there and just make this thing happen. And you know what? We didn't understand the culture. We didn't know how to sell. We didn't know how to speak with them. We didn't know how to engage with them. I think everything you would read in a book, we failed on all of them. I'm Engel Östers. I'm the co-founder and CEO of a company called Unleash.
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Keeping scalability top of mind. The stories you don't read in the headlines. To ride the ups and downs of the startup life. All this and more on CodeStory. I'm your host, Noah Lapart, and today I'll help Egil Ursus create the open source solution to enable your team to ship code to production safely and at incredible speed.
Egil Ursus is based out of Norway, which obviously means he loves skiing. But outside of this, he loves to run outdoors through the woods and on the streets. He's not at a full marathon yet, but dreams of doing the New York Marathon someday. He's a family man married with two boys, none of which like to run with him, but they all enjoy being active and hiking.
In a past role, Egel's co-founder and brother, FYI, was looking for a tool that would help him release code into the wild in a rapid yet safe manner. He couldn't find anything to meet his high standards, so he built his own. When the open source version started to get a lot of attention, Egel joined his brother to bring the solution to the enterprise. This is the creation story of Unleash.
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