Coffee & Compete

The Ultimate Win-Loss Guide w/ Ryan Sorley

21 Mar 2025

Contributed by Lukas

Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss sp...

Scaling Up Win-Loss Data Collection with Surveys w/ Kevin McLean

14 Mar 2025

Contributed by Lukas

Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of g...

POWER HALF HOUR: How to Recruit and Conduct Win-Loss Interviews w/ Jen Doyle & Aldona Dye

12 Mar 2025

Contributed by Lukas

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons ...

Turning Win-Loss Insights Into Action w/ Valerio Bonaldo, Director of Product Marketing @ Seismic

07 Mar 2025

Contributed by Lukas

You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic...

Netflix's Biggest Failure w/ Tamara Grominsky

28 Feb 2025

Contributed by Lukas

Listening to your customers is the most powerful form of intelligence. They're buying your product – you think you'd want to hear from them as much ...

How to Conduct Win-Loss Interviews with Sellers w/ Dan Hamilton, VP of Competitive Strategy @ Salesforce

21 Feb 2025

Contributed by Lukas

Win-Loss analysis isn't just with buyers – while it is buyer intelligence at the end of the day, your sellers are a major part of the sales process ...

When Burger King Beat McDonald's w/ Jason Oakley

14 Feb 2025

Contributed by Lukas

We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't h...

POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

11 Feb 2025

Contributed by Lukas

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons ...

How to Conduct Win-Loss Interviews with Buyers w/ Andre Csapo

07 Feb 2025

Contributed by Lukas

It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us th...

DeepSeek vs. ChatGPT

31 Jan 2025

Contributed by Lukas

The AI world blew up when DeepSeek dropped... but the story is still unfolding around us. ChatGPT showed love, but then is now threatening a lawsuit? ...

How to Source Win-Loss Interviews w/ Alexis Yeh

25 Jan 2025

Contributed by Lukas

Something we get asked about the MOST about Win-Loss is how to source interviews. How do you ask, and when do you ask them? It's anxiety-inducing. But...

Starting Your Win-Loss Program w/ Dylan D'Urso

17 Jan 2025

Contributed by Lukas

WE'RE BACK. It's 2025, and we're talking about everything Win-Loss, starting with how to start your own Win-Loss program. We get asked all the time ab...

The Best of 2024

06 Jan 2025

Contributed by Lukas

You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024.TIMESTAMPS:(00:00:00) Th...

How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

12 Dec 2024

Contributed by Lukas

IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioni...

POWER HALF HOUR: How to Drive Action With Win-Loss Insights w/ Mara Konrad

10 Dec 2024

Contributed by Lukas

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons ...

The Future (and Present) of Win-Loss Analysis w/ Ryan Sorley

28 Nov 2024

Contributed by Lukas

Hunter nerds out with Ryan Sorley, VP of Win-Loss at Klue, about Win-Loss – where it's going, and where it's been. And Ryan shares his spicy new way...

POWER HALF HOUR: Framing the Market for Your Buyer: Tiering Competitive Threats w/ Clara Smyth & Jon Itkin

15 Nov 2024

Contributed by Lukas

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons ...

Building a Competitive Landscape for Your Executive Team & the Compete Week Recap w/ Katie Berg

14 Nov 2024

Contributed by Lukas

Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete ...

When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings

07 Nov 2024

Contributed by Lukas

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his ...

POWER HALF HOUR: 5 Questions You NEED to Ask Your Buyers w/ Eric Holland

17 Oct 2024

Contributed by Lukas

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons ...

How to Analyze your Competitive Landscape

03 Oct 2024

Contributed by Lukas

In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belat...

How AI Companies are Competing & Responding to Competitor Releases w/ Sarathy Naicker

20 Sep 2024

Contributed by Lukas

AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themse...

The Company Disrupting B2B Marketing & Bringing Win-Loss Analysis to Executives w/ Katie Berg

05 Sep 2024

Contributed by Lukas

Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and...

POWER HALF HOUR: How to Use Sales Calls for Competitive Intelligence w/ Hunter Sones

29 Aug 2024

Contributed by Lukas

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons ...

CEOs Beefing on LinkedIn & How to Build a Successful Win-Loss Program

22 Aug 2024

Contributed by Lukas

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor ...

When Nike Won the Olympics & Four Ways to Knock Competitors Out of the Deal Early w/ Nick Cegelski

08 Aug 2024

Contributed by Lukas

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 Lon...

Welcome to Coffee & Compete!

31 Jul 2024

Contributed by Lukas

It's a rebrand, it's amazing, we are so excited. Say 👋 to the Competitive Enablement Show and welcome to Coffee & Compete.Coffee & Compete ...

#100 - Klue vs. ChatGPT | Hunter Sones

08 Mar 2024

Contributed by Lukas

Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitiv...

#99 - Answering ALL Your AI Questions | Brandon Bedford

23 Feb 2024

Contributed by Lukas

The title says it all - we answer your questions about AI and Competitive Intelligence. We ran an AMA all about the biggest trends in AI and Competiti...

#98 - The BIGGEST Trends in AI and Competitive Intelligence | Brandon Bedford & James Raffield

26 Jan 2024

Contributed by Lukas

This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted ...

#97 - The Role of Competitive Enablement in the CMO Portfolio | Katie Berg, Carin Van Vuuren & Meagan Eisenberg

15 Dec 2023

Contributed by Lukas

In this Compete Week session, Carin Van Vuuren and Meagan Eisenberg join Katie Berg - three Marketing leaders from innovative companies share the grow...

#96 - How to Dismantle Competitors Throughout the Deal | Nick Cegelski & Qayam Noorani

29 Nov 2023

Contributed by Lukas

Nick Cegelski, host of the widely followed sales podcast, 30 Minutes to Presidents Club and Klue's Qayam Noorani kick off this series of talks from Co...

#95 - Farewell Producer Ben

11 Oct 2023

Contributed by Lukas

Today marks Producer Ben's last day at Klue! So we decided to take a trip down memory lane in-studio and share our favourite moments, lessons learned,...

#94 - Unlocking the Right Mechanisms for Sales Enablement | Max Weinstein, Sophos

05 Oct 2023

Contributed by Lukas

Adam is joined by Sophos VP of Market Intelligence Max Weinstein to talk about successful strategies for sales enablement. The two dive deep into Max'...

#93 - Think Like a Rep | Jessica Davis, HubSpot

28 Sep 2023

Contributed by Lukas

Adam is joined by HubSpot's Competitive Intelligence Manager Jessica Davis to learn how she gets into the heads of her sales reps to create sales cont...

#92 - Ask Us Anything | Gal Toren, JFrog & Dylan D'Urso, AutoDesk (CE LIVE)

13 Sep 2023

Contributed by Lukas

In this reimagined edition of Competitive Enablement LIVE, we’ve enlisted 'seasoned and well-vetted Compete pros’ (their words, not ours) Gal Tore...

#91 - Competing with GenAI as Your Co-Pilot | Brandon Bedford

07 Sep 2023

Contributed by Lukas

Adam is joined by Klue's Competitive Enablement Manager Brandon Bedford to talk about how GenAI has impacted the world of compete. From instant articl...

#90 - Building a Brand Through Your Competitive Intel Newsletter | Penny Moran

31 Aug 2023

Contributed by Lukas

Adam is joined by Penny Moran, the Head of Competitive Intelligence at Zuora, in the final episode of our three-part series on competitive intel newsl...

#89 - Continuing the Saga in Your Competitive Intel Newsletter | James Raffield, Druva

23 Aug 2023

Contributed by Lukas

Adam is joined by James Raffield, Director of Competitive Intelligence at Druva to learn how he serves different audiences with his Competitive Intel ...

#88 - Writing a Killer Competitive Intel Newsletter | Matt Tyrer, Competitive Corner

18 Aug 2023

Contributed by Lukas

Adam is joined by Matt Tyrer, the founder of The Competitive Corner, a consultancy specializing in data protection, cloud and cyber security, and the ...

#87 - Breeding Competitive Friction for Growth | Derek & Arik Johnson, Aurora WDC

10 Aug 2023

Contributed by Lukas

Adam is joined by the Johnson Brothers, Arik and Derek. Both with nearly three decades in the world of compete. Arik is the founder, and Derek is the ...

#86 - Palo Alto's Senior Competitive Strategy Analyst | Ben Schultz

03 Aug 2023

Contributed by Lukas

Adam is joined by Palo Alto's Senior Competitive Strategy Analyst Ben Schultz for the final episode in our Scottsdale sit-downs series during SCIP Int...

#85 - The Secret to Using Competitive Intel for Your Product Roadmap

27 Jul 2023

Contributed by Lukas

Adam is joined by Klue's Growth Product Manager Isabel Gan to peek into the world of leveraging competitive intelligence for your product strategy. Is...

#84 - Sales Reps Are Like Puppies | Pat Wall, Imperva

20 Jul 2023

Contributed by Lukas

Adam is joined by friend of the Show and Imperva's Head of Competitive Intelligence Pat Wall. Pat dives into why enabling your sales team is like trai...

#83 - How to Outcompete the Competition | Mayur Palta, Databricks

12 Jul 2023

Contributed by Lukas

Adam is joined by Databricks' AI & Data  Solution Architect Mayur Palta to talk about his new book Outcompete: How startups and billion-dollar compan...

#82 - Tailoring Compete Content to the C-Suite and CSMs | Tracy Berry, Freshworks

07 Jul 2023

Contributed by Lukas

Adam is joined by the Director of Competitive Intelligence and Communications at Freshworks Tracy Berry. Tracy and Adam dive into what deal support lo...

#81 - Winning as Women in Sales | Jody Geiger

29 Jun 2023

Contributed by Lukas

Jody Geiger is the host of the Winning as Women Podcast on the Compete Network and the Revenue Enablement Coach at Klue. She joined Adam to talk about...

#80 - Using AI to Build Win-Loss Programs | Ryan Sorley

22 Jun 2023

Contributed by Lukas

Adam is joined by the host of Blindspots, founder of DoubleCheck Research and Klue VP of Win-Loss Ryan Sorley to look at how artificial intelligence (...

#79 - Teaching Sellers to Fish (Metaphorically) | Tirrah Switzer, Community Brands

15 Jun 2023

Contributed by Lukas

Adam and guest Tirrah Switzer, Senior Director of Product Marketing at Community Brands, take a break from all the CI excitement at SCIP IntelliCon 20...

#78 - Inside the Competitor's Mindset | Professor John Horn, Washington University in St. Louis

08 Jun 2023

Contributed by Lukas

Professor John Horn (former McKinsey, author, and professor of economics) joins the show to talk about how companies should be using competitive intel...

#77- Avoiding Competitive 'Strategery' | Alysse Nockels, Palo Alto Networks

01 Jun 2023

Contributed by Lukas

Senior Director of Competitive Intelligence at Palo Alto Networks Alysse Nockels joins  Adam McQueen at SCIP IntelliCon 2023 in sunny Scottsdale. Ada...

#76 - Leading the Horse to Water | Jenn Roberts, ServiceTitan

24 May 2023

Contributed by Lukas

Director of Marketing Strategy at ServiceTitan Jenn Roberts joins  Adam McQueen at SCIP IntelliCon 2023 in sunny Scottsdale. Jenn and Adam dive into ...

#75 - Chris Orlob: Competitive Selling Techniques

17 May 2023

Contributed by Lukas

Adam is joined by former Gong Head of Sales Chris Orlob to talk about competitive selling techniques Chris swears by. Chris dives into why you'll lose...

#74 - Salesforce VP of Competitive Intelligence Dan Hamilton

10 May 2023

Contributed by Lukas

Salesforce VP of Competitive Intelligence Dan Hamilton joins host Adam McQueen in sunny Scottsdale to talk about how the competitive intelligence team...

#73 - Embedding Compete DNA Across the Organization | Brad Lawless, Movista

04 May 2023

Contributed by Lukas

Product Marketing Manager Brad Lawless sits down with host Adam McQueen to talk about how Movista deploys competitive intelligence and competitive ena...

#72 - Competing in an Insanely Crowded Market | Chelsea Pula, Amex Global Business Travel

27 Apr 2023

Contributed by Lukas

Senior Competitive Intelligence Manager at Amex GBT Chelsea Pula joins Adam to talk about her team's process for prioritizing competitors, the steps C...

# 71 - Tipping Winnable Deals | Tara Scott & Eric Holland

19 Apr 2023

Contributed by Lukas

Special guest host Brandon Bedford welcomes Tara Scott (Acuity Insights) and Eric Holland (CureMint Inc.) for this month's installment of the Competit...

#70 - What to Do When You're New to Product Marketing | Maggie Bean, Validity

06 Apr 2023

Contributed by Lukas

Adam is joined by Product Marketer and Host of the New to Product Marketing Podcast Maggie Bean to hear Maggie's journey from being a brand new produc...

#69 - 5 Things the Best Compete Programs All Do | Sophie Baker & Honami Kawamura

30 Mar 2023

Contributed by Lukas

The best competitive enablement programs don't have problems with low adoption. But a lot of them did at one point. So we invited two of Klue's most e...

#68 - Four Common Battlecard Mistakes and How to Avoid Them | Sylvia Rayner, Hunter Sones

22 Mar 2023

Contributed by Lukas

We analyzed thousands of battlecards to uncover the biggest and most common mistakes. And who better than Competitive Enablement Consultants Sylvia Ra...

#67 - BONUS EPISODE! Bouncing Back from #TechLayoffs | Ashleigh Eisinger

17 Mar 2023

Contributed by Lukas

Ashleigh Eisinger talks about the fallout from being laid off from HighSpot and shares her best advice for others caught up in #TechLayoffs. Ashleigh ...

#66 - Engaging Your Salesforce to Increase Adoption | Ashleigh Eisinger, FloQast

16 Mar 2023

Contributed by Lukas

Build content in a silo. Blast it out in an email. Wipe your hands clean. Never look at the content again. This is the biggest mistake you can make as...

#65 - 12-ish Ways to Increase Sales Adoption Across Your Content | Pat Wall, Imperva

08 Mar 2023

Contributed by Lukas

Adam is joined by — actually wait — it's not Adam this time. In this episode, Ben takes a turn in the host chair and talks with Imperva's Pat Wall...

#64 - Integrating Win-Loss Analysis with Competitive Enablement | Alex Salop, Arbinger Institute

02 Mar 2023

Contributed by Lukas

Adam is joined by Alex Salop, Head of Product Marketing at the Arbinger Institute, to talk about his experience integrating win-loss analysis insights...

#63 - The Bumps and Bruises of Building a Win-Loss Program | Peter Mertens, Sprout Social

22 Feb 2023

Contributed by Lukas

Peter Mertens'  first win-loss analysis presentation didn't hit the mark. It's not that he didn't bring valuable insights to the table. It's that he ...

#62 - Sharing Win-Loss Insights with Execs | Robyn Welfare, Brandon Bedford, CE LIVE

15 Feb 2023

Contributed by Lukas

It's the first CE LIVE of the year and it was a beauty! Adam was joined by DoubleCheck Research Director Robyn Welfare and Klue's Competitive Enableme...

#61 - Tirrah Switzer Answers Your Win-Loss Questions | Tirrah Switzer, Community Brands

09 Feb 2023

Contributed by Lukas

Win-loss month is here and we've got one of the best to get it going. Tirrah Switzer is the Sr. Director of Product Marketing at Community Brands, new...

#60 - SEASON 3 PREMIERE! Carving out a Competitive GTM Advantage | Devon O'Rourke, Fluvio

02 Feb 2023

Contributed by Lukas

We are back for Season 3 of the Competitive Enablement Show! In the season premiere, founder and managing partner at Fluvio Devon O'Rourke joined Adam...

How to Upskill Reps with Competitive Intel | Compete Week Replay #6

31 Jan 2023

Contributed by Lukas

DailyPay's Allegra Ingerson spills all the tea on what it takes to enable sales reps past onboarding in the sixth and final installment of our Compete...

How to Write a Competitive Intel Newsletter | Compete Week Replay #5

25 Jan 2023

Contributed by Lukas

Jenny Sung is the Senior Product Marketing Manager at Algolia; she also writes a best-in-class competitive intel newsletter. In this episode of the Co...

How to Present a Competitive Strategy to Your Leadership | Compete Week Replay #4

24 Jan 2023

Contributed by Lukas

Who's going to be in your boat helping you row towards competitive success? In episode four of your Compete Week Replay series, Imperva's Pat Wall bre...

Keeping Your Business Invested in Compete | Compete Week Replay #3

20 Jan 2023

Contributed by Lukas

LeadIQ's Product Marketing Manager Mitch Comstock takes us through the three primary stakeholder groups you need to influence in order to build and ke...

Automation Hacks for Compete Pros | Compete Week Replay #2

18 Jan 2023

Contributed by Lukas

Workato's Matt Coblentz is the star of episode two of our Compete Week Replay. In this session, Matt takes us through three automation hacks he's deve...

How to Brief Execs with Competitive Intel | Compete Week Replay #1

13 Jan 2023

Contributed by Lukas

For the soft launch of season three of the Competitive Enablement Show, we're taking a look back at some of our favourite sessions from Compete Week 2...

#59 - The Best of Season 2 | 2022 Year in Review

06 Jan 2023

Contributed by Lukas

Adam rings in the New Year with a look back at the very best of Season 2 of the Competitive Enablement Show with clips from some of our favourite inte...

#58 - 5 Things I Learned About Battlecards | Ben Ronald, Klue

15 Dec 2022

Contributed by Lukas

Adam is joined by Klue Content Producer Ben Ronald to talk about our recently released Competitive Battlecards Video Series. Ben was the project manag...

#57 - 5 Questions with Brian Murray | Partner & COO at Craft Ventures

08 Dec 2022

Contributed by Lukas

Adam is joined by Brian Murray, Partner and COO at Craft Ventures, to answer five burning questions about what it takes to compete in an uncertain eco...

#56 - Pushing Your Compete Program Past Launch | Mitch Comstock, LeadIQ

17 Nov 2022

Contributed by Lukas

It's hard enough getting your compete program off the ground, let alone building and keeping the momentum going in the face of economic slowdowns, lay...

#55 - Enabling Veteran Sellers with Competitive Intel | Andy McCotter-Bicknell, Qayam Noorani

10 Nov 2022

Contributed by Lukas

Adam is joined by two compete pros at the top of their game — at opposite ends of the competitive enablement partnership. ClickUp's Head of Competit...

#54 - Bringing Win-Loss Analysis into Your Compete Program | CE LIVE

03 Nov 2022

Contributed by Lukas

Paul Senatori (Lyft, Salesforce, Hubspot) and Tirrah Switzer (Community Brands, Accusoft) join special guest host Brandon Bedford for another edition ...

Distributing Win-Loss Insights Across the Entire Business | Ryan Sorley, Valerie Bonaldo, Derek O'Grady (Winner's Circle Replay)

27 Oct 2022

Contributed by Lukas

Win-loss analysis. So hot right now. It's an indispensable primary source of competitive intelligence. But intel without insights is meaningless. So h...

#53 - Competing and Winning in a Recession | Kris Hartvigsen & Jason Smith

20 Oct 2022

Contributed by Lukas

Dooly CEO Kris Hartvigsen and Klue CEO Jason Smith join Adam for a deep conversation into what it takes to compete and win in recessionary times. Kris...

Building a Compete Program Rooted in Reality | Dan Hamilton and Jason Oakley (Winner's Circle Replay)

14 Oct 2022

Contributed by Lukas

Salesforce VP of Competitive Intelligence Dan Hamilton and Klue's Sr. Director of Product Marketing Jason Oakley sat down for a fireside chat at last ...

#52 - A Practical Guide to Competitive Intelligence | Zena Applebaum, Phil Britton, Alysse Nockels

06 Oct 2022

Contributed by Lukas

Too much competitive intelligence theory, and not enough practical advice. Adam is joined by Thomson Reuters' Zena Applebaum,  Sedulo Group's Phil Br...

Klue at IntelliCon: Masters Series Part VII | Dan Hamilton, Salesforce & Justin Topliff, Highspot

15 Sep 2022

Contributed by Lukas

Adam is joined by Salesforce's VP of Competitive Intelligence, Dan Hamilton, and Highspot's Compete Lead, Justin Topliff,  for the seventh and final ...

Klue at IntelliCon: Masters Series Part VI | Zaven Gabriel, Pierre Hiller

08 Sep 2022

Contributed by Lukas

Adam is joined by Culture Amp's Senior Manager of Competitive Intelligence Zaven Gabriel  and Veeam Software's Sr. Director of Competitive Intelligen...

#51 - Three Things Competitive Intelligence MUST Do to Support Product Launches | Molly Gallaher Boddy

01 Sep 2022

Contributed by Lukas

Adam is joined by Molly Gallaher Boddy, the former Senior Competitive Intelligence Manager at Datto, who shares her best practices for supporting prod...

#50 - How to Launch a Compete Program in 90 Days | Tracy Berry, Freshworks

25 Aug 2022

Contributed by Lukas

Adam is joined by Freshworks' Director of Competitive Intelligence & Communication Tracy Berry for the 50th (!!) episode of the Competitive Enablement...

#49 - The Secret Ingredients to a Deal-Winning Battlecard

18 Aug 2022

Contributed by Lukas

Adam is joined by Klue's Competitive Solutions Specialist Hunter Sones for a deep dive into the Know. Say. Show. framework of building battlecards. Hu...

Klue at IntelliCon: Masters Series Part V | Dustin Ray, Cam Mackey

11 Aug 2022

Contributed by Lukas

Adam is joined by Datto's Director of Competitive Intelligence Dustin Ray and former Executive Director at SCIP Cam Mackey for this fifth episode in t...

#48 - Enabling a Culture of Compete | Anthony Fritsch, CoachHub

04 Aug 2022

Contributed by Lukas

Adam is joined by CoachHub's Global Head of Sales Enablement Anthony Fritsch to talk about his time at Google, what he's doing to enable sales in his ...

#47 - Five Laws of Highly Effective Battlecards | David Washer, Klue

28 Jul 2022

Contributed by Lukas

Adam is joined by Klue's Director of Data Insights (and resident Battlecard guru) David Washer for this month's edition of the Competitive Enablement ...

Klue at IntelliCon: Masters Series Part IV | Erin Pearson, Ashleigh Eisinger, Pat Wall

21 Jul 2022

Contributed by Lukas

Adam is joined by a trio of compete all-stars in this fourth instalment in our Klue at IntelliCon Masters Series. Evalueserve's Erin Pearson shares he...

#46 - Enabling Product with Competitive Intel | Dustin Ray, Datto

14 Jul 2022

Contributed by Lukas

Adam is joined by Dustin Ray, Director of Competitive Intelligence at Datto to talk about how he enables his product teams in the highly competitive c...

#45 - Competing in Uncertainty | Tim Rhodes and Brandon Bedford

07 Jul 2022

Contributed by Lukas

In our first-ever mailbag episode, Adam is joined by Competitive Intelligence consultant Tim Rhodes and Klue's Competitive Enablement Manager Brandon ...

Klue at IntelliCon: Masters Series Part III | Matt Tyrer and Alex Knapik

30 Jun 2022

Contributed by Lukas

In the third part of this seven-part series, Adam talks to Commvault's Head of Competitive Intelligence Matt Tyrer (01:00) and Milestone Systems' Alex...

#44 - Getting a Strategic Seat at the Table | Jennifer Roberts, ServiceTitan

23 Jun 2022

Contributed by Lukas

Adam is joined by Jennifer Roberts, Senior Manager, G2M Strategy at ServiceTitan to share how she's earned and kept a strategic seat at the table for ...

Introducing Back Office to Boardroom with Clara Smyth

21 Jun 2022

Contributed by Lukas

On this Klue Original podcast,  Slack's Senior Product Marketing Manager Clara Smyth interviews the best competitive professionals in the business to...

#43 - Prioritizing Competitors in a Crowded Market | Mindy Regnell, Postscript

16 Jun 2022

Contributed by Lukas

Adam is joined by Senior Market Intelligence Manager at Postscript Mindy Regnell for this month's edition of the Competitive Enablement Show LIVE. In ...

#42 - The Truth About Making Competitive Content Sales Reps Love | Brock Everett, Shopify

09 Jun 2022

Contributed by Lukas

Adam is joined by Brock Everett,  Competitive Intelligence Ambassador at Shopify, to talk about building competitive content sales reps love based on...