A Thousand Little Choices: Building a Product and Brand with Matt Unger

Send us a textTune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode!We'll talk about:Product building restriction and how a change of mindset is essential. Embracing regulations and how to work around themThe importance of clarity and communicationsWhy having an idea is not enoughThe thousand little decisions that need to be made to get from the beginning to the endWhy brands should embrace their formulator’s guidelinesThe importance of connecting your brand story to your product’s ingredientsHow to use your formulator as a GPSWhat the briefing process with a formulator entailsFor more information, visit Matt Unger's Linkedin.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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