Brand-driven Strategies: What a Brand Guide Is and Why You Need One

Send us a text In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives.What you’ll learn:Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brandLara illuminates the power of words in a brand guide and how to use this power to your advantageLara shares the elements of personal branding that make your brand cohesiveSign up for Lara’s free Marketing Masterclass.Join our Facebook Group.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts.Support the show

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