Brewing Beauty Brand Secrets with Colette Laxton

Send us a textJoin Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode!We'll talk about:How the internet led to the birth of a new level of accountability for brandsHow the global shift in 2020 impacted beauty brandsThe reality of going retailThe importance of packaging and connecting with consumersHow to measure and manage business success at a retail levelThe life cycle of product developmentCrossovers in the makeup worldThe importance of beauty educationFor more information, visit The INKEY List's website.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

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