Community Building and Branding in the Digital Era with Rahaf Harfoush

Send us a textIn this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush. Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z. What you’ll learn:The future of influencer marketing Social media and free content creationHow TikTok changed the way we engage with ideas and communities onlineDiscord and the rise of micro-communitiesFor more information, follow Rahaf Harfoush on Instagram or Twitter or visit her website. Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts.Support the showSupport the show

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