Send us a text Thatiana Diaz is changing the media as the Senior Editor of Somos, the first cross-platform channel for the Latinx community of Refinery29. At Somos, they believe that representation matters, and they work to give voice to the members of the Latinx, knowing that there isn’t just one way to be Latinx. In this episode, Thatiana explains why she wants to change the game and how you can approach a vast and diverse community, providing good representation without stereotypes. Here’s what you’ll learn: What inspired her to pursue a career in the media and to take jobs aligned with her goal.How it was to grow up as a first-generation Dominican American and what has changed since. How Somos works, what does it mean to create content driven by the audience first? How do they manage to give voice to different members of the Latinx community?Representation matters. For Thatiana, it is equally important to provide representation for the Latinx community and its diversity.Thatiana shares what she believes is the main mistake companies make when they want to target the Latinx audience. Visit Somos and follow Thatiana in:Instagram: @thatiana.diazTwitter: @thatianadiaz_ Download our free guide to Clubhouse, and learn everything you need to know about this social network.Lara Schmoisman, CEO & Founder of The Darl and Marketing SimplificadoInstagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoisman Support the show

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related