How to Develop a Custom Product in an Oversaturated Market with Allie Egan

Send us a text Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience.What you’ll learn: Allie shares the “upsides” of women in business taking risks and embracing challengesAllie discusses the “magic” of combining medical experts like dermatologists with a skincare brandAllie tells us the ingredient that is the #1 hormone disruptor (Hint: You might be using it every day!)For more information, follow Allie on Instagram or LinkedIn or visit the Veracity website.Sign up for my free marketing masterclass.Join our Facebook Group.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts.Support the show

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