Send us a text It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.What you’ll learn:Jason shares the difference between posting and a partnership — and explains how this distinction could cost you money Lara explains why influencer marketing is really about PR, not social mediaLara and Jason discuss how “dollars and cents” awareness doesn’t really apply to influencer marketing metrics — and what metrics to use instead to determine your campaign’s successBio:Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeasts Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the executive producer of the Marketing Podcast Network.For more information, follow Jason on LinkedIn or visit his website.Join our Facebook Group.Download Lara’s free PR cheat sheet.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

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