Send us a textAre you ready to give your brand an upside-down reboot with digital marketing? Mitch Joel is known as a thought leader and genius in the digital marketing space. He started out in journalism and became a publisher of a magazine. During the time when print was fading away, he was one of the early adopters of the online publication. After that, he helped to build a metasearch company that was popular before Google was even established. He then worked in marketing for a mobile phone company before smartphones were popularized. After all of that, he started his own digital marketing agency called Twisted Image with a few partners. There he began the blog “Six Pixels of Separation” which later became a podcast and a best-selling book! His next book “Ctrl-Alt-Delete” would also go on to become a bestseller!Without any doubt, Mitch is a pioneer in the digital marketing space, and we are very excited to chat with him about the importance of marketing and creating a brand. Currently, he spends his time consulting as well as traveling and sharing his wisdom through speaking engagements. Mitch shares the importance of brand development and direct response. He also gives insight on how to have “a strong home base or an ownable asset that you can drive people to” for your business and build an infrastructure around that. He also talks about how to maximize opportunities as a part of your marketing strategy and the importance of creating a niche.Things You’ll LearnIs the customer always right?What is brand awarenessHow to maximize your market strategy via content developmentWhy should a company own its own brandHow to determine your audience and do market researchFollow Mitch on LinkedIn and Instagram, and check out his website. For more information about Six Pixels of Separation, click here.Follow our host Lara Shmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanGo back to the homepage. Support the show

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