Coffee with the Council Podcast: Meet the New Regional Director of Japan and South Korea, Junichi Tsuboi

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Coffee with the Council By PCI Security Standards Council 13 min 2 speakers 8 chapters transcribed 1 month ago
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Unknown 0:12
This episode of Coffee with the Council is brought to you by our podcast sponsors, Feyroot and Jscrambler.
Ryoji Ihara 0:19
Welcome to this very special edition of Coffee with the Council podcast. So this podcast will be in Japanese only. For non-Japanese speaking audience, this podcast will be transcribed and translated to English on PCI-SAC webpage. So please look at it. From now, let me switch over to Japanese. My name is Ryoji Ihara, and I am the Regional Director of Japan and Korea at the PCI Security Standard Council, PCI SSC. Thank you for having me. Today, I would like to introduce Junichi Tsuboi, who was newly appointed Regional Director of Japan. We are recording this podcast together. I will retire after 6 years, so I am currently working with Mr. Tsuboi.

Who is Junichi Tsuboi and what is his role as the new Regional Director for Japan and Korea?

Ryoji Ihara 1:25
Mr. Tsuboi, welcome to PCI SSC again. Hello, Mr. Yara.
Junichi Tsuboi 1:32
Thank you for introducing me. Again, everyone, my name is Junichi Tsuboi. I am very happy to be able to come to you through this opportunity called Coffee with the Council.
Ryoji Ihara 1:51
Thank you very much. First of all, Mr. Tsuboi, would you please introduce yourself and your role as the regional director in charge of Japan and Korea?

What is Junichi Tsuboi’s professional background in the payments industry?

Junichi Tsuboi 2:02
Thank you very much. Thank you for taking care of PCI SSC since the end of January this year. It was a pressure, but I was able to take on the role that Mr. Iwata has been given. To briefly introduce myself, I have been working in the payment industry for 28 years. After graduating from university, I joined a company called the Japanese Diner Club at the time, and for the first five years, I was focused on work to prevent card fraud. After that, I transferred to American Express, and recently worked at MasterCard, but most of my work was in the sales department. In PCI SSC, through high-frequency communication with stakeholders in Japan and Korea, we expand PCI SSC's efforts and increase our engagement.
Junichi Tsuboi 3:09
Our goal is to make sure that many people understand the importance of PCI DSS and that they have a common understanding to prevent card fraud.
Ryoji Ihara 3:23
Thank you very much. Mr. Tsuboi, you have a long experience in the payment business.

What are the biggest challenges facing Japan’s payment industry and card fraud today?

Ryoji Ihara 3:30
Based on that, can you give us your opinion on the payment industry? What kind of challenges and problems do you think there are in the Japanese payment business? And what should be done to solve such challenges?
Junichi Tsuboi 3:48
As I mentioned earlier, my role in the company I joined as a new graduate was to prevent card fraud, but it was a job that was called a commercial card for many years. It is also an experience of nutrition for OGs. Therefore, when I think from my main background, there may be some people who feel a little uncomfortable. However, it is an important role to get engagement from stakeholders while being asked for this position, but I think this has something to do with nutrition activities. In other words, the important thing to do business activities is to get customers' engagement and trust. I think that's why I was finally hired this time. In the late 1990s, when I was involved in the business of card prevention and prevention, the amount of damage caused by card prevention was less than 20 billion yen per year, but surprisingly, the number announced by the Japanese Credit Association the other day was 555 billion yen per year.
Junichi Tsuboi 5:06
Well, Mr. Iwara, I have a question for Mr. Yara, who worked as an associate director.

Why did Junichi Tsuboi choose to join PCI SSC after retirement and what motivates him?

Junichi Tsuboi 5:33
Mr. Yara, what were the main issues you faced when you were working about six years ago?
Ryoji Ihara 5:40
Well, I was appointed in 2018, but at that time, the Regulatory Coupon Sales Act was passed, and based on that, I was assigned to a business group that stores, processes, and transmits credit card information, It was the year when PCI DSS compliance was required. Therefore, my role at that time was to support the PCI DSS compliance efforts in order for local stakeholders to follow the law. It was also a challenge to increase awareness and activities on payment security. Since then, we have been cooperating with payment brands, QSA, and related organizations and communities to gain a better understanding of the PCI standards.

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