The $25K Uber Bet That Became $135 Million
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Who is Eric Cox and what led him from a top law firm to founding Net Capital?
One, two
Hi, welcome in. My name is Alyssa. Eric,
pleasure to meet you, Alyssa. Happy to be here.
Amazing. What can I get you? Do you like coffee? Do you like tea? What are we feeling today?
Well, this late in the evening, I'm gonna stick with tea. Let's go with a soy matcha latte, please.
Soy matcha latte, I like your style. I love my matcha, so.
You and me both.
Oh yes, absolutely. Do you like chocolate by any chance?
Couldn't hurt.
Okay, beautiful. Yes, yes. I'm so happy to hear that. Okay, I have an assortment of chocolate here. We've got Dubai chocolate. We've got Lindor.
I lived in the Bay Area too long to not go Ghirardelli down here at the bottom. So I think it's gonna be sea salt caramel for your boy.
Ooh, okay. Open it up. Give it a try. So I hear you are a lawyer. Is that right?
Please don't hold it against me.
Okay, so are you who I call if I get in trouble for the city?
That's exactly wrong.
For laundering money? No, nothing like that. Oh, okay. 'Cause I don't do that anyway. So we're we're safe. You would never
nope. I'm on the corporate side. I help people most of the time acquire and sell businesses. So most of my clients are happy with me and they're not going through too tough.
I love that. Okay. Good. It's a good time in the world right now. How how's that doing for you?
Delightful to compare great with matcha.
Absolutely. Let's bring you over to Joe. Come on. Thanks,
Alyssa.
Absolutely. Come on over. Joe, we have Eric here.
Joey. Thanks for coming man. I know. I know it wasn't much of a drive you're right here in Irvine, but I appreciate you coming.
I know. It's sometimes it takes things like this to meet your neighbors, so thanks for having me.
You first gotta take our our uh our chocolate today.
Oh yeah, oh everybody's passing. Oh yeah, we had
professional athletes here.
Oh I g that'll do it. Yeah. No no no.
What's up, everybody? Welcome to another episode of Coffees. I am your host, Joe Shelby, and today we are sitting down with Eric Cox, a brilliant attorney and the COO of Net Capital, a mega company that is taking companies public business and acquisitions and mergers. Also, the head counsel for Story Law. Please welcome the one, the only Eric Cox.
Thank you so much for having me, Joe. Appreciate you, brother.
Let's go. Hey, I know it wasn't much of a drive, but I appreciate you brother for coming here today. Thanks for having me, my neighbor. We're gonna make some magic happen. Eric I like to start the show off with the same thing I ask everybody, what's your morning routine?
Oh, so I am uh I was never a morning person, but I had to become one. Like a lot of people that listen to the show I imagine. I like to get to the gym early and I try to get a little bit of a green tea in. I have my matcha right next to me for coffees with Joe. Um so yeah, usually just try to get to the gym first and then uh straight to straight to business. I do also try to get into get a little bit of the word in there, kinda sit down and uh get you know, kind of make sure that I'm centered, but uh but as as best I can it's a little bit of gym, a little bit of uh you know quick prayer and then uh straight to business.
Right right into it. Now uh you you work at a lifetime or where are you what are you training?
Oh, I'm a home. If if I had to go a single mile, I wouldn't make it to the gym. So I'm I'm a I'm a garage gym guy. Um most of the time it's uh the honestly largely a similar routine. My brother Pubbyon, he's a physician. Uh so most of the time I've been doing the same routine that he that he that he recommends for himself. Uh what's that routine? So I do you know kind of chest and triceps on Mondays. We call it Christmas, a little back and abs, buy his cabs, shoulders abs, then legs to bring it home on Friday. Leg day Friday always riding to the weekend, right?
Oh gotcha. Okay, so it's just a lift schedule.
Yeah, lift, Peloton, Pel Peloton Monday, Wednesday, Friday, and then a quick run on on Thursdays and then a a soft run on Tuesdays.
Oh, nice. All right, cool. Nice regimen. I appreciate that. Uh now um you are in the world of law.
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Chapters
8 chapters
1
Who is Eric Cox and what led him from a top law firm to founding Net Capital?
0:00–11:52
2
How did the $25,000 Uber bet turn into a $135 million return?
11:52–24:17
3
Why does Net Capital focus on equity crowdfunding and what services does it provide?
24:17–36:15
4
What role does marketing spend play in a startup’s success according to the conversation?
36:15–48:09
5
How should founders choose between debt, venture capital, and crowdfunding for financing?
48:09–1:02:04
6
Why is team trust considered the most critical factor in investment decisions?
1:02:04–1:15:03
7
What future changes are expected for private‑investment accessibility and liquidity?
1:15:03–1:19:02
8
How does ownership become the new American Dream in the context of this episode?
1:19:02–1:19:57
Speakers
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