You need your content to convert. Product and Agency Communications are all about offering your readers the chance to inform themselves about what you do, and convincing them to take the next step. This week, we talk about guiding your audience to take action with Calls to Action (CTAs) and Calls to Value (CTVs). Carl Richards, Jeffrey A. "jam" McGuire, Christine Buehler, Chris Fenwick, and Felicity Brand peel back the layers on how these content components can enhance your narrative, drive readers' enthusiasm, and ultimately increase the effectiveness of your work. We explore practical tips on where to place these crucial elements and discuss how they influence user experience. We'll also dissect different examples of CTAs and CTVs, from buttons to links and sentences. Whether you're an editor, a writer, or interested in digital marketing, this episode can help refine your skills and write more engaging pieces. Tune in now!Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can: Go to our website Email us at [email protected] Hit us up on Twitter Subscribe to our podcast wherever you listen to podcasts

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