Steve Jobs' presentations were incredible. Why? His remarkable presence, his personal brand, and the simple yet strong slide decks made the difference. Everyone would cheer when he announced the first iPhone, or the innovative Macbook Air. The black and blue fade background with big white letters zooming in would mark that generation of computers for good. What made Jobs so influential on stage? What made people line up to see him? Let's figure that out. References Don Norman's 3 levels of design: https://www.interaction-design.org/literature/article/norman-s-three-levels-of-design Episode on VAK: https://podcasters.spotify.com/pod/show/josemotanet/episodes/053--4-tools-to-leverage-visual-communication-at-work-e2glku5 Episode on TGIF-3S: https://podcasters.spotify.com/pod/show/josemotanet/episodes/047--Preparation-is-the-cornerstone-of-good-communication-e2ec772 Episode on MoSMoS: https://podcasters.spotify.com/pod/show/josemotanet/episodes/048--Prepare-your-message-with-MoSMoS-e2eqsfp

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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