Show notes
In this episode of the Communication Queens podcast, host Kimberly Spencer interviews Laura Wallace (aka LauraAura™), host and creator of the Gutsy Podcast. Laura shares her journey as an entrepreneur and the importance of vulnerability and courage in driving her podcast's success. They discuss the challenges of podcasting, the importance of delegation, and the need for flexibility and action. Laura defines being gutsy as authentically showing up and taking action. They also discuss the power of human connection, transitioning in business, overcoming personal fears, and the importance of vulnerability. Laura shares strategies she used to grow her podcast, emphasizing consistency and guest podcasting.
What You'll Learn in this Episode:
Meet Laura Wallace, founder of the Apple Top 100 Podcast, The Gutsy Podcast
Laura emphasizes the importance of vulnerability and courage in podcast success
Laura shares the growth and achievements of the Gutsy Podcast
Kimberly asks about the business strategy behind the podcast
Kimberly and Laura discuss the importance of commitment and process in podcasting
They talk about the benefits of delegating tasks and being open to change
Laura defines being gutsy and shares her ambitions for her podcast and business
They discuss the value of human connection and live events
Laura reveals her potential shift in focus and the process of letting go
They discuss vulnerability, storytelling, and the power of impact
About Laura Wallace (LauraAura):
Laura Wallace (aka LauraAura™) is a speaker, coach, author, and all around visionary. She's like a swift kick in the mental ass followed by the best hug you’ve ever had. She challenges the beliefs, habits, and stories that have kept people in the same cycle for years (sometimes decades) and provides grounded, practical ways to make small shifts that add up to big (and desired) life + business changes.
After running a branding agency for 16 years, speaking on 50+ podcasts and events, hosting The Gutsy Podcast, a Top 100 Podcast, and coaching hundreds of women back to personal alignment, there are two things she knows for sure: one, people want to hear from people like them without all the fluffy BS. Laura delivers with a lovingly blunt style speaks to the part of you that is ready for change. And two, most people want to be happy but they don’t know how to get out of their own way. She backs relatable chats with practical ways to take messy action so you can see and feel positive shifts, today. Laura will be the first person to push you out of your comfort zone and the last to hug you as you (and your audience) head to the next level of your life.
Website: https://lauraaura.com/
Facebook: https://www.facebook.com/thatlauraaura/
Instagram: https://www.instagram.com/thatlauraaura/
TikTok: https://www.tiktok.com/@thatlauraaura
Linked In: https://www.linkedin.com/in/laurafwallace/
Youtube: https://www.youtube.com/channel/UCwu-Ss4yqXsscMGXohuPoIQ
Links + Mentions:
The Gutsy Podcast: 00:11:41, 00:13:00, 00:15:04, 00:15:45, 00:18:24, 00:19:56, 00:22:02
Tori Dunlap, Her First $100K on The Gutsy Podcast: 00:11:41
Marcus Lemonis: from CNBC's The Profit: 00:11:41
Crown Yourself Podcast: 00:11:41, 00:30:38
TED Talk: 00:22:31
TikTok videos: 00:36:18
"The value of your content is greater than the color of your eyeshadow": 00:49:57
Facebook Groups for Podcasters
Communication Queens Agency
Timestamps:
The growth of the Gutsy Podcast (00:02:50)Laura discusses the slow and steady growth of the Gutsy Podcast, reaching the global top 100 podcast list after 300 episodes.
The birth of the Gutsy Podcast (00:05:44)Laura explains how the Gutsy Podcast was born out of her passion for raw conversations about the behind-the-scenes of running a business.
What podcasting has taken and given to Laura (00:08:10)Laura reflects on the personal growth and lessons she has gained from podcasting, including the importance of building her voice and the organizational skills required for podcast production. She also shares the joy and fulfillment she experiences from connecting with guests and impacting listeners.
The importance of action and flexibility (00:13:00)Discussion on the need for flexibility and taking action in the early stages of starting a podcast, and the importance of documenting and implementing improvements along the way.
Delegating tasks and evolving processes (00:15:45)Conversation about the need to delegate tasks that are not in one's zone of genius, the challenges of holding onto control, and the importance of shifting and evolving processes as the podcast grows.
Embracing being gutsy (00:18:24)Exploration of the concept of being gutsy, which involves giving oneself permission to be authentic, taking action from that space, and embodying one's true self.
Reconnecting in person and the value of live events (00:22:31)The speakers discuss the trend towards reconnecting in person and the importance of live events for deep human connection.
Transitioning focus from branding to speaking, teaching, coaching, and writing (00:24:41)The second speaker shares her decision to shift her focus from branding to other areas such as speaking, teaching, coaching, and writing.
Letting go of fear of abandonment and prioritizing self-care (00:28:50)The speakers discuss the fear of abandonment and the importance of not abandoning oneself, highlighting the need to prioritize self-care and trust in oneself.
The power of storytelling (00:34:38)The importance of using specific details in storytelling to create a vivid and relatable experience for the audience.
The impact of vulnerability (00:35:55)The speaker discusses how vulnerability has become her superpower and how it creates a sense of togetherness and community.
Setting boundaries in sharing personal stories (00:38:02)The speaker emphasizes the importance of personal boundaries when sharing stories and highlights the need for healing and learning before sharing certain experiences.
The impact of vulnerability (00:46:42)Discussing the power of vulnerability and the impact it can have on others, including saving lives.
The depth of impact (00:47:28)Exploring the depth of impact beyond numbers and followers, sharing a personal story of saving someone's life.
Professionalism and authenticity (00:52:27)Examining the concept of professionalism and how it relates to vulnerability, authenticity, and respecting others' values.
Consistency is Key (00:58:44)Consistency in creating and sharing content is essential for building a loyal audience and generating consistent downloads for a podcast.
Guest Podcasting (00:59:52)Guest podcasting on other shows can significantly impact the growth of a podcast by expanding its reach and attracting new listeners.
Using Power Back Episodes (01:01:51)Using power back episodes as a way to showcase expertise and provide value can complement guest episodes and help in building a strong podcast brand.