In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the power of shifting the focus from oneself to the audience when sharing personal stories, and gives a live demonstration and tutorial of this NLP technique. She introduces the communication strategy in neurolinguistic programming (NLP) of switching the referential index, which can make the audience feel like active participants in the story. Kimberly also emphasizes the importance of asking thought-provoking questions to challenge the audience's thinking and encourage them to take ownership of their actions. The episode also mentions Richard Bandler, founder of neuro linguistic programming, and his belief in the power of quality questions. What You'll Learn: Importance of shifting focus from oneself to the audience when sharing personal stories on podcasts Richard Bandler, the Founder of neuro-linguistic programming (NLP) and the power of asking quality questions Guiding and inspiring the audience instead of positioning oneself as the hero Introduction of the concept of switching the referential index in communication How switching the referential index can engage and connect the audience Example of using the technique by sharing personal experience with Kimberly's personal story of overcoming bulimia with no psychological or medical intervention Emphasis on asking thought-provoking questions to challenge audience's thinking Encouragement for audience to take ownership of their actions and become the hero of their own story Importance of spreading the message of impactful communication by sharing the episode and leaving a review How you can transformation of lives through guiding the audience and making them feel empowered. Links and Mentions: Neuro Linguistic Programming (NLP): 00:04:48 Dr. Richard Bandler - founder of NLP: 00:10:00 and Books by him Patterns for Problem Solving Richard Bandler's Guide to Trance-formation: How to Harness the Power of Hypnosis to Ignite Effortless and Lasting Change Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro Linguistic Programming (NLP) Using Your Brain for a Change: Neuro-Linguistic Programming Moments of Note: The importance of shifting focus from oneself to the audience (00:00:05)Kimberly Spencer discusses the need for podcasters and speakers to shift the focus from themselves to their audience when sharing personal stories. Switching the referential index in communication (00:04:48)Kimberly Spencer introduces the concept of switching the referential index in communication to engage the audience and make them feel like active participants in the story. Using questions to challenge the audience's thinking (00:10:00)Kimberly Spencer emphasizes the power of asking quality questions to challenge the audience's thinking and help them see themselves as the hero of their own story.

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