Crafting community-focused dream experiences

In this episode of the Alosant Innovator Series, we are joined by Sarah Phelps, Director of Astronaut Experience at Blue Origin. Sarah discusses her career journey, from designing exclusive community experiences at the Yellowstone Club in Big Sky, Montana, to curating world-class experiences for those pursuing the dream of commercial space travel at Blue Origin. Sarah explains how she crafts a 5-star experience that balances the wonder of being an astronaut with the practical realities of space travel. She describes each stage of the astronaut journey and shares her key decisions in the design process to ensure an unforgettable experience. We also explore how the principles Sarah applies at Blue Origin are relevant across various industries, including real estate. Sarah emphasizes the importance of establishing community, whether you are purchasing a home or traveling into space.  This episode offers invaluable insights into designing dream experiences from someone who is turning science fiction into reality.  About Sarah Sarah Phelps is Director of Blue Origin’s Astronaut and Customer Experience team for New Shepard, New Glenn, Space Systems, and Lunar Development. She has more than 20 years of experience in leadership roles at luxury hotels and resorts around the country and brings deep experience in experiential and transformational travel, including more than 13 years at the Yellowstone Club and additional experience in education, nonprofits, and all-inclusive resorts. Deeply passionate about creating life-changing customer experiences, Sarah developed the New Shepard customer experience and led the design, build-out, and establishment of Astronaut Village at Launch Site One. Her singular focus is providing world class service to the astronauts who make Blue Origin’s mission possible. She holds a Bachelor of Arts from Cornell University and lives in Kent, WA with her daughter, Sydney. She’s active in the local Kent community as a school volunteer and coach for various levels of youth basketball and volleyball. Connect with Sarah LinkedIn Blue Origin Instagram

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