045: How to Create Your First Information Product in 30 Days | Creating the Product [Podcast]

This is part 3 of the series called How to Create Your First Information Product in 30 Days where I promised to let you look over my shoulder as I create a product. Today I will actually go over the product creation process and offer you a simple guide to creating products fast. Photo courtesy of Flickr/Creative Commons/The U.S. Army [/featured-image]In case you are just joining in, I hope you too will take the challenge and create a product with me. I will walk you through it.The previous posts can be found here:Intro of the topic - How to Create Your First Information Product in 30 DaysPart 1 - How to Create Your First Information Product in 30 Days  | Finding Information Product IdeasPart 2 - How to Create Your First Information Product in 30 Days  | Writing the Sales CopyClick to Listen*NOTE: If you are reading this in email, you will need to go to Itunes or my blog to get access to this show. Topic of the Week: How to Create Your First Information Product in 30 Days  | Creating the ProductProduct creation can mean a lot of things. From the simplest of recording yourself explaining how to do something to a friend to full production crew with cameras, directors, and writers. We have all seen both. So here is a caution!CAUTION - "You cannot start where someone else finished."].In other words, do not try to match the products put out by people with staffs and large budgets. Think simple. What you need to do is teach people something and do it well. So go fire the production crew, stop the orders of the $1000+ cameras and audio equipment. Work with what you already have the best you can.So here is my minimalist approach to creating a product fast. Ready?Fast and Furious Creation of Information ProductsOutline the product. What do you want to teach people? Think of 5 key points you want to teach, or 5 takeaways. Make a list. Forget the philopshy and history, but focus on what they will learn. Look back at your sales copy. What did you promise? Those promises are your points.Create subtopics for each topic. Perhaps each topic has 3 subtopics. If you have 5 takeaways with 3 subtopics, you now have 15 talking points. That is enough.Create an invitation and invite others to hear you deliver your talk. You can do over the phone with Free Conference Call, over a webinar with GoToMeeting, or in person at a local library. Use something like Eventbrite to create the invitation. Simply cut and paste your points into the text of Eventbrite and now you have an invitation. For example, I have used Eventbrite for my Awaken Your Entrepreneur series.  (Not very pretty huh? I made $2000 on this invite!) As an alternative, you can pre-record with just you. I do not like this as much, but do what works for you.Charge or don’t charge. Either is OK. Do not get hung up on this point, just do it already!Present and record it. Really all you need is audio. If you use Free Conference Call or GoToMeeting, they each offer recording tools. If you do it live, use a simple digital voice recorder such as the Olympus VN-702PC Voice Recorder or even your iPhone. Really audio is all you need. If you use Powerpoint slides, photos, or charts, just include them with the audio mp3 in the final product.Think this is too simple? Here is my Discovering the Entrepreneur in You product. This produDale Callahan, Ph.D.Business Coach for Professionals Ready to Take Control Helping you move from stuck to in-demand — or start something of your own. Grab the Idea Engine: 7 prompts to find your next move Book a Next Step Strategy SessionDirector of Engineering Management @ UAB (205) 790-8447 dalecallahan.com LinkedIn

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