One of the biggest challenges with new businesses is they are slow to start. Once the decision is made - you must get products on the market as soon as possible. Seth Godin uses the term "SHIP IT" often. Seth is trying to say "It will never be perfect, you must ship product. Here in this audio and video I will walk you through the common sales path, I call the critical sales path, showing you how new companies really put products on the market and improve them along the way. "Creative Commons" by Luca Zanon is licensed under CC BY 2.0[/featured-image]Click to ListenKey MessagesSales are the CRITICAL part of the businessProcesses and products should evolve with salesNo sales = no businessTwo Major Failures in BusinessTrying to get perfect processes before you start.Never improving the processes after you start.Steps in the Critical Sales Path1st Sale - Critical to create momentum2nd Sale - Keep it going10th sale - you are beginning to learn what your customers REALLY want100th sale - Start thinking about processes "People cannot buy what you do not have for sale. "] Video[vimeo id="118494611" height="420" width="680"]Subscription LinksIf you have enjoyed this podcast, please subscribe to it on iTunes. To subscribe, go to iTunes and hit subscribe! You may have to click the button that says, “OPEN IN ITUNES.” You can also find Company of One on Stitcher.Your FeedbackIf you have an idea for a podcast you would like to see or a question about an upcoming episode, e-mail me.Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.Dale Callahan, Ph.D.Business Coach for Professionals Ready to Take Control Helping you move from stuck to in-demand — or start something of your own. Grab the Idea Engine: 7 prompts to find your next move Book a Next Step Strategy SessionDirector of Engineering Management @ UAB (205) 790-8447 dalecallahan.com LinkedIn

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