Redefining business with compassion | Bruno Cignacco (Must know principles and practices)

[This episode with Bruno Cignacco is from a YouTube episode aired on 19 July 2024.]Love makes business better?? Yes! Not sentimental love, but humanistic love and compassion can aid in employee health and well-being, nurture collaboration with competitors, develop better relationships with investors and suppliers, and increase efficiency, productivity and the bottom line.Here is a conversation with Dr. Bruno R. Cignacco, a pioneer in compassionate business practices.Bruno is an esteemed international business consultant, TEDx speaker, lecturer, and best-selling author. With over 30 years of experience, he has advised and trained hundreds of companies on international trade activities and social marketing. His work is driven by a passion for integrating compassion into the core of business operations, transforming traditional business models into human-centered enterprises.In today's episode, we delve into Bruno's latest book, "The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise." This book challenges long-held assumptions about business dynamics and offers a refreshing perspective on how companies can operate more humanely, and with humanistic love. Bruno shares insights on how to view employees as individuals, embrace competitors as collaborators, and foster creativity within a compassionate business framework. Get ready for an enlightening conversation that could transform the way you think about business!TARGETED PLAYLIST LINK:Compassion in a T-Shirt: In SessionLINKS:The Art of Compassionate Business: Main Principles for the Human-oriented Enterprise (Cignacco, 2023)https://www.amazon.com.au/Art-Compassionate-Business-Principles-Human-Oriented/dp/1032445432Dr Bruno Cignaccohttps://brunocignacco.com/Bruno on LinkedInhttps://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/Compassionate Leadership: How to Do Hard Things in a Human Way (Harvard Business Review, 2012)https://www.harvardbusiness.org/wpcontent/uploads/2021/12/Compassionate-Leadership-How-to-Do-Hard-Things-in-a-Human-Way-Idea-Brief.pdfIf you would like to learn more about Compassion Focused Therapy, you can find Dr Stan Steindl's book The Gifts of Compassion here: https://www.amazon.com.au/Gifts-Compassion-understand-overcome-suffering/dp/1925644480Say hi on social:Facebook: https://www.facebook.com/drstansteindlTwitter: https://twitter.com/StanSteindlInstagram: https://www.instagram.com/dr_stan_steindl/LinkedIn: https://www.linkedin.com/in/stan-steindl-150a5264/Website: https://www.stansteindl.com/YouTube Video URL: https://youtu.be/aPAi9QVCKa8*Affiliate Disclaimer:Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in no way obligated to use these links. Thank you for your support!Video hashtagscompassion, love, humanism, carl rogers, business, stakeholders, employees, competitors,

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