Confessions of a Higher Ed CMO — with Jaime Hunt
Episodes
Ep. 12: Transitioning Your Career Outside of Academia
23 Sep 2022
Contributed by Lukas
Amid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, J...
Ep. 11: Building More Equitable Student Hiring Practices
09 Sep 2022
Contributed by Lukas
Student workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are ...
Ep. 10: Multicultural Marketing
26 Aug 2022
Contributed by Lukas
According to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and i...
Ep. 9: The Enrollment Cliff
12 Aug 2022
Contributed by Lukas
We have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highl...
Ep. 8: The Great Resignation and Employee Engagement
29 Jul 2022
Contributed by Lukas
In this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit hi...
Ep. 7: Sustaining and Surviving
15 Jul 2022
Contributed by Lukas
The job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of ...
Ep. 6: Brought to you by the letters N T R
01 Jul 2022
Contributed by Lukas
Achieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent insti...
Ep. 5: Maturing Higher Ed Marketing
17 Jun 2022
Contributed by Lukas
There has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But...
Ep. 4: What Do You Wanna Be When You Grow Up?
03 Jun 2022
Contributed by Lukas
As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their long...
Ep. 3: Mixing Business with Measure
20 May 2022
Contributed by Lukas
As marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be r...
Ep. 2: Branding, Brain Drain and Budget, Oh My
06 May 2022
Contributed by Lukas
In this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, about everything from labor short...
Ep. 1: A Seat at the Table - The Evolution of the CMO in Higher Ed
22 Apr 2022
Contributed by Lukas
Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive...
Trailer: Confessions of a Higher Ed CMO with Jaime Hunt
14 Apr 2022
Contributed by Lukas
Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack. - - - - Connect With Our Host: Jaime H...