Jaime Hunt sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to unpack one of higher ed’s most persistent myths: that marketers from small institutions are somehow less qualified than their counterparts at large universities. This episode dives into how working in under-resourced environments actually sharpens leadership, fuels innovation, and builds resilience. Together, Jaime and Shane challenge outdated hiring biases and offer a compelling case for why “small shop” experience is a competitive advantage in enrollment marketing. Guest Name: Shane Baglini, executive director of marketing and branding at William & Mary Guest Social: https://www.linkedin.com/in/shanebaglini Guest Bio: Shane Baglini serves as executive director of marketing and branding at William & Mary, where he oversees the strategic planning and execution of the University's integrated marketing, multimedia, and creative teams’ efforts to create and sustain a comprehensive brand and marketing strategy for William & Mary, strengthening enrollment, advancement and institutional reputation for America's first university. With a decade of experience in higher education, his background spans enrollment marketing, brand and creative strategy, digital transformation, and more. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related