From Rx to ROI: How Zova Life Is Reimagining Preventive Health

She Left Pharmacy to Reinvent Longevity - This Is Her Mission NowDr. Dorsa Jalaei walked away from a traditional career in pharmacy to tackle one of the biggest challenges in healthcare: how to make longevity science both affordable and actionable. In this episode, she shares the turning points that led her to found Zova Life, a company built on the belief that everyone deserves access to personalised health insights, not just the elite few.From PCOS to preventative care, we dive into the real issues people face navigating today’s health landscape. Dorsa gets brutally honest about the barriers, outdated systems, influencer-driven misinformation, and the overwhelming flood of ‘wellness’ content, and what it takes to break through.She unpacks how Zova’s data-driven assessments are changing the game, what she’s learned from her customers, and why collaboration with healthcare providers isn’t optional- it’s essential. This is a story of purpose, innovation, and a mission to give people control over their own health, one lifestyle change at a time.Here are some of the powerful insights she shared:The pharmaceutical industry is slow to change, but people don’t have time to wait. That’s why Dorsa moved into the more innovative world of in vitro diagnostics (IVD), where change happens in real-time.Longevity isn't about luxury, it’s about accessibility. Zova Life delivers personalised health assessments and lifestyle plans that target real issues for real people.One in ten women in the UK has PCOS. For them, generic advice doesn’t work. Lifestyle changes are key, and these changes must be supported by evidence, data, and a strong community.Influencers are shaping health decisions, whether we like it or not. Dorsa explains why it’s critical to meet people where they are, without compromising scientific integrity.Preventable diseases still account for 80% of deaths. Zova is designed to intercept those outcomes, with joy, not guilt, at the heart of every health change.Her focus? Women aged 30–45. The group most underserved—and most ready to take control of their health when given the right tools.The big takeaway? Personalised data is powerful, but the community makes it sustainable. Zova Life is not just a product. It’s a support system.

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