Shaping the Future of Personalised Medicine and Getting Rewarded for It

⭐️ Special AnnouncementWe’re so excited about Elfie – what they’re developed, the alliances and partnerships role that Grace is taking with them – we wanted to give Elfie its own episode. Download the Elfie app and start tracking your health journey today!🤝 Meet Our GuestsJean-François Legourd – Co-Founder & Chief Product Officer, ElfieOfir Ejnes – Co-Founder & CEO, ElfieBoth bring extensive global technology and business expertise, having worked with companies like Microsoft, Samsung, and McKinsey. Now they’re on a mission to create a free, holistic health “super app,” supported by leading pharmaceutical partners, that rewards people for staying on top of their health.💡 What You’ll Learn in This Episode:Tailored Health Tracking: How Elfie centralises data—fitness, medications, chronic conditions, and more—into one seamless platform.Real Rewards, Real Behaviour Change: Discover how Elfie’s gamified approach nudges you into healthier daily habits (and rewards you along the way).Precision Medicine for Everyone: Learn how sharing anonymised data drives inclusive research across ethnicities, genders, and geographies to shape better treatments.Privacy & Ownership: Why Elfie’s model ensures your health data remains yours—never sold for personal profiling.Behind the Scenes of Global Start-up Life: Insightful lessons on building partnerships, trusting your gut, and creating a team culture based on true merit.💼 Key Takeaways & Quotes to Remember“If there was ever an industry where a super app makes sense, it’s health.” – Ofir“We turn disease management into a positivity of health management.” – Jean-François“We want to keep the patient at the centre, in control of their own data.” – Jean-François📣 Episode ShoutoutsHuge thanks to the entire Elfie team, including:Emilie Cristini, leading global pharma partnerships Zhiying Tang, overseeing user growthRuby Ng, an original designer of the platform

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