Why Cognitive Training Belongs in Your Business Model

🧠 Cognitive fitness is one of the biggest untapped opportunities in health, performance, and longevity.It boosts retention, enhances engagement, and drives outcomes — not just in sport or fitness, but in clinical care, workplace wellbeing, and active ageing.In Episode 31 of Connecting the Dots: The Longevity Playbook, I sat down with two pioneers who are putting brain health at the centre of business strategy:🗣️ Anna Milani – Founder of Sparkd and Head of Physical & Cognitive Performance at a leading Longevity Clinic in Singapore🗣️ Tarek Michael Chouja – Founder of the Functional Training Institute and global educator in movement, mindset, and motor controlWe explored:✔️ Why dual tasking is more than a training tool — it’s a pathway to better outcomes✔️ How operators are embedding cognitive fitness into their value proposition✔️ What metrics matter when measuring brain-based progress✔️ Where the biggest commercial opportunities are across sectors✔️ And what this means for the future of ageing wellThis episode is for executives and decision-makers who want to stay ahead of the curve — and build models that serve both people and performance.

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