So imagine this: You've built a successful consulting practice, but now you're trapped in the endless cycle of competing on expertise alone. So here's the uncomfortable truth - being right isn't enough anymore. Today's guest on the podcast, Alex Smith, pioneered a radically different approach to strategy that helped him build an 85,000 person strong following and transformed his business. What he reveals will challenge everything you believe about standing out in a crowded marketplace. The best part, it's not about working harder, it's about thinking differently. In this episode, you're going to learn why being different matters more than being right, how to create a business without competitors - yes, it is actually possible - and the counterintuitive approach to strategy that actually works for smaller firms. That's right, strategy is not only for bigger firms. I think you're going to enjoy this one. Dig in.Don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.Alex Smith is a strategist, writer, and advisor to CEOs/founders who founded Basic Arts in 2016 to help brands stand out and deliver real value. The best-selling author of No Bullsh*t Strategy, Alex focuses on strategic clarity and escaping competition, empowering businesses to understand and articulate their unique value, achieving strategic advantage through differentiation. He also publishes "The Hidden Path" newsletter, a treasured publication offering its readers uncommon strategic insights.Connect with Alex SmithDiscover more about Basic ArtsMentioned in this episode:Double Your Revenue & Gain Control with Clarity 2.0's Proven Growth System.Stop grinding and start leading. Clarity 2.0 is more than coaching; it's an ROI-verified Growth System built for consultants. Gain personalized coaching, proven frameworks, and intelligent AI-powered tools to accelerate your learning. Discover how to attract ideal clients, command premium fees, and build confidence. Over 1,000 consultants have already transformed their businesses. Learn how to intentionally lead your growth. Book your Growth Session Call: www.consultingsuccess.com/growGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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