Close: Chelsea Castle on Meeting Your Readers Where They Are

In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close’s LinkedIn sprint, and the use of AI in content creation.This episode is sponsored by our partners at Shuffle. Simply upload your logo and provide a description of your video, and Shuffle will craft a complete video concept for you, including the script, animation, and storyline tailored to your brand. Click this link to begin your free trial and discover how Shuffle can simplify your video production workflow.************************Useful Links:Website: https://www.close.comChelsea on LinkedIn: https://www.linkedin.com/in/chelseacastle/Steli Efti on LinkedIn: https://www.linkedin.com/in/steliefti/Desiree Echevarria on LinkedIn: https://www.linkedin.com/in/desireeechevarria/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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