Content, Briefly
Episodes
The 7—no, 8!—Skills Content Marketers Need to Thrive
22 Dec 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting respon...
The Best Thing You Can Do for Your Career
15 Dec 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share ho...
2026 Content Planning with Ten Speed's Nate Turner
08 Dec 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and ...
The Future of Superpath with CEO Alex Hilleary
01 Dec 2025
Contributed by Lukas
In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a hal...
Building Bridges in the Org Without Drowning in the Process
24 Nov 2025
Contributed by Lukas
In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and in...
Are Podcasts Required for B2B?
10 Nov 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy, Eric, and Chloe dig into the role of podcasts in B2B content strategies — where they fit, who should hos...
Rachel Bicha on the Four Types of Content We Aren't Using Enough
03 Nov 2025
Contributed by Lukas
In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an ana...
Who Needs a Content Strategy!?
27 Oct 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in conte...
The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan
20 Oct 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore...
Becky Lawlor on What B2B Buyers *Actually* Care About
18 Oct 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 20...
Content attribution in 2025: Kinda, sorta, maybe
07 Oct 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Conten...
How Much is Enough? Productivity in the AI Era
23 Sep 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson ask how content marketers should think about productivity now that AI h...
Talk Me Out of Moving to Substack
08 Sep 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do p...
The Only Marketing Plan That’s Guaranteed to Work
01 Sep 2025
Contributed by Lukas
In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 20...
Are Employees Your Next Distribution Channel?
26 Aug 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B...
Content Roles of the Future
18 Aug 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might def...
People Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now
04 Aug 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing ...
How Content Marketers are Actually Using AI
28 Jul 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency thro...
Amanda Milligan on the Pressing Importance of Brand
21 Jul 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing exp...
You Are Not a Content Marketer
14 Jul 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a co...
Adam McQueen on Diversified Content and New Possibilities
07 Jul 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey ...
Sean Blanda on what it means to "Own Your Platform" in 2025
30 Jun 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting cont...
Josh Spilker on the 10x Content Engineer
23 Jun 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflow...
Is There a Difference Between Distribution and Repurposing in Zero-Click World?
16 Jun 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explor...
Tom Rudnai on How to Maximize and Measure Revenue Impact
09 Jun 2025
Contributed by Lukas
In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the...
What is The Future of Content Marketing?
02 Jun 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlig...
Deedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them?
26 May 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of...
How to Become More Senior/Strategic
19 May 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They...
Tom Rudnai on Why Revenue Impact is More Important Than Ever
12 May 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue...
The Changing Content Skillset
05 May 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift fr...
The Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep
28 Apr 2025
Contributed by Lukas
In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B ...
Mariela Azcuy on PR, Content and Earned Media
22 Apr 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela ...
Carly Baker on Running Hubspot's Podcast and YouTube Network
14 Apr 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from b...
Dan Levy on Storytelling and Positioning
07 Apr 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, ...
Winona Rajamohan on Being a One-Person Content, Brand and PR Team
31 Mar 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smart...
Close: Chelsea Castle on Meeting Your Readers Where They Are
24 Mar 2025
Contributed by Lukas
In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journa...
The Writing Company: Michaela Cavallaro on Great Client Relationships
17 Mar 2025
Contributed by Lukas
In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her jour...
EditorNinja: John Doherty on the Business of Content
10 Mar 2025
Contributed by Lukas
In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SE...
Charlie Rhomberg on AI-native writing
03 Mar 2025
Contributed by Lukas
In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey f...
Flying Cat: Maeva Cifuentes on Localization and GEO
24 Feb 2025
Contributed by Lukas
In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flyin...
Atlassian: Ashley Faus on human-centered marketing in the age of AI
20 Feb 2025
Contributed by Lukas
In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her jou...
Jolly SEO: Greg Heilers on why links still matters
10 Feb 2025
Contributed by Lukas
In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, ...
2025 content predictions (and thank YOU)
23 Dec 2024
Contributed by Lukas
In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025...
Microsoft: Heike Young on career growth and creative fulfillment
16 Dec 2024
Contributed by Lukas
In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise cont...
Klaviyo: Tracey Wallace on pre- vs. post-IPO content
10 Dec 2024
Contributed by Lukas
In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Kl...
Dock: Eric Doty's 2025 content plans
02 Dec 2024
Contributed by Lukas
To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".In this episode of Content Briefly, we interviewed Eric Doty, ...
Equals: Matt Hodges on keeping content simple
25 Nov 2024
Contributed by Lukas
In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Su...
Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)
18 Nov 2024
Contributed by Lukas
In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier conte...
Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)
11 Nov 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she bal...
Clari: Michael Lowe on category creation
04 Nov 2024
Contributed by Lukas
In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari,...
Apollo.io: Robyn Showers on content differentiation
29 Oct 2024
Contributed by Lukas
In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be ...
Shelf: Hila Bouzaglou is solving the subject matter expertise problem
21 Oct 2024
Contributed by Lukas
In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., suppl...
Attentive: Kasey Hickey on ruthless prioritization
14 Oct 2024
Contributed by Lukas
In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the produc...
The Content Studio: Tommy Walker on "The State of (Dis)Content"
08 Oct 2024
Contributed by Lukas
In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insi...
Announcing the new & improved Superpath Pro
30 Sep 2024
Contributed by Lukas
Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.************************In this episode of Conten...
First Round Review: Jessi Craige Shikman on 10 years of excellence
23 Sep 2024
Contributed by Lukas
In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review op...
Buffer: Hailley Griffis on the intersection of comms and content
16 Sep 2024
Contributed by Lukas
In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications ...
Softr: Jakub Rudnik on how to market a product with infinite use cases
09 Sep 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a p...
Redpoint Content: Becky Lawlor on original research done right
02 Sep 2024
Contributed by Lukas
Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/************************In this episode of C...
Freshpaint: Ray Mina on the role of content in highly regulated industries
26 Aug 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the...
Fordham University School of Law: Kisha Velazquez on a startup vs an academic setting
19 Aug 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how sh...
Content Sparring: Erica Schneider is charting her own path
12 Aug 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approa...
Siege Media: Ross Hudgens' strategy for sustainable, healthy growth
06 Aug 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its ...
Workweek: Ben Bradbury on repurposing content for maximum impact (rerun)
30 Jul 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-...
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
22 Jul 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innov...
Juro: Tom Bangay on building customer personas and creating content for their target market
15 Jul 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets a...
Mint Studios: Araminta Robertson on measuring content marketing ROI
08 Jul 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decisio...
ClickUp: Amrita Mathur on turning freemium users into paying customers.
01 Jul 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,00...
John Collins (Part 2): 2024 trends and the new content playbook
24 Jun 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, ...
John Collins (Part 1): Intercom, Ramp and falling in love with the customer
17 Jun 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content stra...
Paddle: CMO Andrew Davies explains how execs think about content
10 Jun 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within busine...
Stratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS SEO performance
03 Jun 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at St...
Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch
27 May 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from An...
Slack: Sara Yin on navigating content marketing in a tech giant’s world.
20 May 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech co...
BentoBox: Hannah Geise on checking every content box
13 May 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on re...
Wistia: Sam Balter on video content marketing strategies for brand building
06 May 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in busines...
Some Good Content: John Bonini on building a great content brand
29 Apr 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great conten...
Ten Speed: Ryan Sargent's system for content at scale
22 Apr 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing...
An inside look at Ross Simmonds' new book: Create Once, Distribute Forever
15 Apr 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content ...
Dock: Eric Doty on automation, learning new skills, and LinkedIn superstardom
08 Apr 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’...
Minuttia: George Chasiotis on the content recession. Is it finally over?
01 Apr 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed cont...
SparkToro: Amanda Natividad on doing things your own way
25 Mar 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence o...
Authority Plug: Lashay Lewis on building a BoFu content strategy
18 Mar 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building ...
Loop & Tie: Bridget Poetker's evolution from content → growth
11 Mar 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from conte...
The Content Studio: Tommy Walker on hard work, perseverance and creating luck
04 Mar 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, persevera...
MEDDICC: Jessica Walker on media > marketing
26 Feb 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approa...
OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content
19 Feb 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted ...
Crossbeam: Sean Blanda on building a 55,000-person newsletter
12 Feb 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emp...
Sumo Logic: Zoe Hawkins on creating space for curiosity
05 Feb 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curios...
WorkRamp: Fara Rosenzweig's multimedia content playbook
29 Jan 2024
Contributed by Lukas
In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, ...
Switchboard: Molly Talbert on redefining content marketing personas
22 Jan 2024
Contributed by Lukas
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.In this episode of Content Briefly, we’ve interviewed ...
Calendly: Emily Triplett Lentz on rethinking content for 2024
15 Jan 2024
Contributed by Lukas
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed...
The Remote Company: Nicole Lee on multi-brand content strategy
08 Jan 2024
Contributed by Lukas
On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:- How Nicole manages content across multiple brands- How she stays in touch w...
Aura: Alina Benny's journey to 1 million pageviews/month
02 Jan 2024
Contributed by Lukas
On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss:- How Alina built a rock solid bench of freelancers- Why attention to detail and...
Dovetail: Caitlin Burns on the "how and why" of content at scale
18 Dec 2023
Contributed by Lukas
On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss:- How Caitlin scaled content production to 50 articles/month- Her process ...
Podia: Benyamin Elias on the creator economy opportunity
11 Dec 2023
Contributed by Lukas
On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss:- Why Podia's content focuses almost exclusively on showcasing customers- Ho...
Code Climate: Hillary Nussbaum's "back to basics" approach for technical marketing
04 Dec 2023
Contributed by Lukas
On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss:- How her start in reality prepped for marketing to technical buyer...
Kaleigh Moore: Reflections on her 10-year freelance career
27 Nov 2023
Contributed by Lukas
On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:- How she's built a business she loves running- How she secures grea...
OGM: Nigel Stevens on what SaaS buyers really want
20 Nov 2023
Contributed by Lukas
On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:- Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What...
Animalz: CEO Ty Magnin on the state of content
13 Nov 2023
Contributed by Lukas
On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:What Ty is learning from customers and salesHow important will SEO be in 2024?H...