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Content, Briefly

Dock: Eric Doty on automation, learning new skills, and LinkedIn superstardom

08 Apr 2024

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In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.This episode is brought to you by our friends at Lettuce.************************Timestamps:00:00 Intro02:05 Who is Eric Doty?02:36 What’s Dock?03:40 LinkedIn, networking, and moderating Superpath's community.08:59 Eric’s LinkedIn strategy. 11:21 Building different ‘muscles’ on side projects.12:59 Build in public. 15:04 Overview of Dock’s content initiatives.17:37 Dock’s podcast and its role in Dock’s content strategy.21:10 Building a content library. 24:23 ‘Permissionless Co-Marketing’.25:29 Automating the podcast production. 27:11 Is building a podcast worth it? 29:12 The skillset of content marketers is changing. 32:50 Content team structure at Dock.33:47 Synergy between different departments.37:29 Changes to the content strategy based on working with sales. 40:45 PLG sales motion at Dock.42:09 Learn more about Eric and Dock and get in touch.43:28 Outro************************Useful Links:Website: https://dock.us/Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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