Content, Briefly
Episodes
Kapwing: Greg Ciotti on the future of content marketing
06 Nov 2023
Contributed by Lukas
On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:- Why Greg believes video is the future of content (for real this time)- Why ...
MNTN: Mel Yap on the necessity of a well-rounded content program
30 Oct 2023
Contributed by Lukas
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss:- Why MNTN doesn't rely on any single marketing channel- How mastering tools has b...
Living Cozy: Ash Read on content businesses and niche media sites
23 Oct 2023
Contributed by Lukas
On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss:- How Ash turned his side project into a full-time gig and then an exi...
Recart: Aaron Orendorff on low-volume, high-impact content
16 Oct 2023
Contributed by Lukas
On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:- Aaron's low-volume, high-impact content approach- Why he only measures d...
Teal: Lia Zneimer's mission to turn 500,000 users into customers
09 Oct 2023
Contributed by Lukas
On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:- How to convert 510,000 users into paying customers- What B2B marketers can lea...
Freshpaint: A content strategy crash course with Mark Rogers
02 Oct 2023
Contributed by Lukas
On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss:- What strategy *actually* means and how to create one- Why Mark tackled s...
Ogilvy: Ashly Stewart on creating amazing user experiences
27 Sep 2023
Contributed by Lukas
On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- ...
Mutiny: Stewart Hillhouse's "owned audience" framework
18 Sep 2023
Contributed by Lukas
On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss:- Mutiny's long-term approach to building trust- Why Stewart eschews SEO...
Sacra: Jan-Erik Asplund's process for creating content worth paying for
11 Sep 2023
Contributed by Lukas
On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss:- How to create content when it's the product- Using repeatable content fo...
SimpleTexting: How Nathan Ellering tackled his first 90 days on the job
04 Sep 2023
Contributed by Lukas
"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:- How Nathan approached his first 90 days on the job- How to ""pay...
Inscribe: How Brianna Valleskey ensures total sales/marketing alignment
28 Aug 2023
Contributed by Lukas
On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss:- Brianna's process for training (and being trained by) sales teams- H...
Lasso: Jess Cook on her 12x "content repurposing multiplier"
22 Aug 2023
Contributed by Lukas
On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:- How Jess markets, upsells and cross-sells a product with a ton of features- Why...
Workweek: Ben Bradbury's advice on talent-first content strategy
14 Aug 2023
Contributed by Lukas
On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss:- Workweek's talent-first approach to B2B content- Why empowering your writ...
MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results
07 Aug 2023
Contributed by Lukas
On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss:- How Kyle scaled content as a marketing team of one- Addressing thous...
Zapier: How Lane Scott Jones proved a 454% ROI on content
31 Jul 2023
Contributed by Lukas
On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:- How Lane calculated a 454% content ROI for Zapier- How she grew the tea...
Voiceflow: Kristin Hillery on bringing a new category to market
24 Jul 2023
Contributed by Lukas
On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:- Where content and brand overlap- Building a content strategy around a...
Arrows: Stuart Balcombe on platform-native content and knowing your reader
17 Jul 2023
Contributed by Lukas
On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:- Why Arrows doesn't have or want a content calendar- The importance of pl...
Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy
10 Jul 2023
Contributed by Lukas
On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:- Enterprise content strategy and org chart- The huge importance o...
Minuttia: George Chasiotis on building an agency and navigating the "content recession"
03 Jul 2023
Contributed by Lukas
On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:- How George started and grew Minuttia- The "content recession"- How Mi...
Appcues: Ramli John's Multi-Pronged Strategy for Running a Mature Content Program
12 Jun 2023
Contributed by Lukas
On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show.Ramli ...
Forget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers
29 May 2023
Contributed by Lukas
On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics.Based in Quebec, Canada,...
Peak Freelance: Elise Dopson on the State of Freelancing
15 May 2023
Contributed by Lukas
Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing.F...
Clearbit: Analytics Expert Julie Beynon on Measuring Content
01 May 2023
Contributed by Lukas
Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit.Clearbit is a B2B data activation platform for marketing intelligence, helpin...
Verblio: How Ryan Sargent Is Cutting Through the Content Echo Chamber
14 Apr 2023
Contributed by Lukas
On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio. Verblio is a content marketplace with over...
Slite: Melanie Broder’s Focus on Thought Leadership and Great Writing Is Paying Off
04 Apr 2023
Contributed by Lukas
Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today.Melanie is a writer and teacher in New York, who cu...
Shopify: Kam Jenkins on Taming Complexity and Winning With Great Process
21 Mar 2023
Contributed by Lukas
In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marke...
LaunchNotes: Blake Thorne's Content Strategy for a Series A Startup
07 Mar 2023
Contributed by Lukas
Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates.Blake highlights the differenc...
Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter
22 Feb 2023
Contributed by Lukas
Tina Donati, Content and Partner Marketing Lead at Alloy, joins Jimmy to discuss how Alloy's content team operates. They explore Alloy's strategy and ...
Dock: How Eric Doty Scales Content as a One Person Team
15 Feb 2023
Contributed by Lukas
Eric Doty, Content Lead at Dock, joins Jimmy to explore the nuances of a lone wolf approach to content marketing.This episode highlights the importanc...
Klaviyo: How Tracey Wallace Operationalized Success
15 Feb 2023
Contributed by Lukas
Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work stru...
Crossbeam: How Sean Blanda Built a 55,000-person Newsletter
15 Feb 2023
Contributed by Lukas
Sean Blanda, VP of Content at Crossbeam joins Jimmy on the inaugural episode of Content, Briefly.Sean shares his insights on building a successful con...
Content, Briefly: Trailer
09 Feb 2023
Contributed by Lukas