How to Become More Senior/Strategic

In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today’s fast-evolving content landscape.Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibiCheck out Superpath Pro and try it free for 30 days: https://www.superpath.co/************************Useful Links:Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath Slack CommunityIf Management is the Only Way Up, We’re All F’dThe Rise of the 10x Content EngineerBuy Back Your Time************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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