Content Creation Made Easy

When Your Messaging Misses the Mark: Hard Truths with a Media Strategist EP 254

30 Jan 2025

Contributed by Lukas

Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business! BUT! I plan to be back :) I'd l...

Trust Is 'Trending': How to Make It Work for Your Brand (for real) EP 253

16 Jan 2025

Contributed by Lukas

Feeling burned out by “me-centric” marketing? You’re not alone. Many service providers want to grow their business without feeling like they’...

Fix Your Saggy Middle: How to create content that keeps readers hooked & interested EP 252

19 Dec 2024

Contributed by Lukas

We're talking about a topic today that miiiiiight seem a little… Um. Unsexy? Boring? But stay with me, friend, because I promise you… We're talkin...

The Orgasmic Potato Technique: a recipe for writing tantalizing copy that gets your prospects begging for more EP 251

05 Dec 2024

Contributed by Lukas

MMmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look! Kim Kiel, a seasoned copywriter & br...

Secrets of Brand Voice & Myths of Messaging EP 250

21 Nov 2024

Contributed by Lukas

If you feel like sharing your ideas is way harder than it needs to be… Or you’re not sure how to sound like you instead of some compilation of eve...

The 5 email sequences your business is begging for EP 249

14 Nov 2024

Contributed by Lukas

It's not like you need me to tell you how nurturing your audience develops trust & relationships. How it creates connection & value. And (dolla doll...

Boost content efficiency by harnessing your unique motivation EP 248

07 Nov 2024

Contributed by Lukas

It can't only be ME who's felt exhausted by the constant need to create content, right? We all know it's something we 'need' to do & 'should' do - to...

2025 SEO approaches - update & elevate yours! EP 247

31 Oct 2024

Contributed by Lukas

What is it about SEO that makes me want to run and hide? Just me then? So here's the thing: Turns out the Google machine is onto all of the humans u...

She discovered her real voice and it changed her business EP 246

17 Oct 2024

Contributed by Lukas

When you're an expert in your field who's done a LOT o' things to get where you are now… It's surprisingly hard to articulate what you do so other ...

Using Your Values to Attract Ideal Clients EP 245

10 Oct 2024

Contributed by Lukas

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it." ...

Make your 'Work With Me' page work better EP 244

26 Sep 2024

Contributed by Lukas

Ever wonder why your "Work with Me" page isn't getting any bites? Today we dive into this verrrryyy specific nugget on your website. Tracie Patterso...

AstroStrategic Marketing: a very cool (celestial) mktg approach you've probably never heard of EP 243

19 Sep 2024

Contributed by Lukas

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning… I LEANED IN. Being ...

Part 2 of Regretting decisions when we buy into 'good' marketing EP 242

05 Sep 2024

Contributed by Lukas

**This is the second part of the conversation. If you missed Part 1, start there! What happens when the marketing of a program is so good that you ca...

Regretting our decisions when buying into 'good' marketing - Part 1 EP 241

29 Aug 2024

Contributed by Lukas

What happens when the marketing of a program is so good that you can't resist it… Then you BUY the thing… But it wasn't what you actually needed...

Idea to Impact - use the VOICE™ framework to publish your book EP 240

08 Aug 2024

Contributed by Lukas

Is it time to finally get that book out of your head and onto paper? You've got the idea, the IP, the framework, the drive, the desire to impact… ...

Is it time for YouTube? How to know & do it right for YOUR business EP 239

25 Jul 2024

Contributed by Lukas

Gotta admit, today my mind got shaken up a bit. Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform. A) I neve...

Embrace, Ignore, or Exit? Know when to get out, use, or avoid a marketing tactic

11 Jul 2024

Contributed by Lukas

Ever stayed at a party too long? When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over? Yeah ...

"Just tell more stories". Okay, but HOW? Let's talk. EP 237

27 Jun 2024

Contributed by Lukas

What if you're boring? Wait! No, that came out wrong. What if YOU THINK you're boring? And you HAVE NO STORIES to tell? OR - what if you think your ...

Create profits & success even with a smaller audience EP 236

13 Jun 2024

Contributed by Lukas

What if you don't have a M A S S I V E audience? Is creating content a waste of time? Do you need to keep building, building, building your audience b...

The Art of Pitching: Personalized, Relevant Podcast Guesting Approaches EP 235

23 May 2024

Contributed by Lukas

Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy… And to be effective, you've gotta pitch yourself. Perso...

The 7 Emails You Want in Your Sales/Pitch Sequences! EP 234

09 May 2024

Contributed by Lukas

Sending emails to your list is about soooooo much more than simply sending emails. It requires strategy & craft. Is it taking you WAY too long & provi...

BTS with Dallas Travers ~ The realities of navigating a huge content project! EP 233

25 Apr 2024

Contributed by Lukas

Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world… It was an e-magazine that a bit of a 'disrupt...

Blogging strategies to squash resistance to writing (and make the Google happy too!) EP 232

11 Apr 2024

Contributed by Lukas

Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer? Speaking to many, m...

Leverage LinkedIn's untapped potential (without the snooze factor) EP 231

28 Mar 2024

Contributed by Lukas

Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages? (Just me then? Okay.) Well, in case you're ...

Pt 2 of Website Makeover Magic - Energize Your About Page! EP 230

14 Mar 2024

Contributed by Lukas

You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader. WHAAAA? Yeah - it ca...

Website Makeover Magic - Power Up Your Homepage EP 229

22 Feb 2024

Contributed by Lukas

How long has "update website" been on your to-do list? Months? Years? It feels like a beast, right? It's an "I need an entire weekend to fix it" tasks...

Copy that conveys your value with one subtle, simple shift EP 228

08 Feb 2024

Contributed by Lukas

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you… There's a mistake you'r...

Use your book to attract clients - with Book Coach & Author, Ricki Heller EP 227

25 Jan 2024

Contributed by Lukas

If "Write That Book"is on your list this year, you need to know something RIGHTNOW: a) it's a fantastic tool for business growth b) getting it onto th...

The realities & possibilities of turning your content into a book EP 226

11 Jan 2024

Contributed by Lukas

With all your expertise, experience, & education, you have a LOT to say! Your goals are to impact & help many many many people with your insights, tho...

4 How-Tos to Crafting Better Stories EP 225

28 Dec 2023

Contributed by Lukas

Today we're taking storytelling one step further beyond the whys: we're going into the HOWS! Dive into a gold mine of actionable, tactical storytellin...

Your Personal Rules for Storytelling! Avoid the Authenticity Trap & Vulnerability Hangovers EP 224

14 Dec 2023

Contributed by Lukas

In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience… in...

Simple Storytelling Strategies EP 223

07 Dec 2023

Contributed by Lukas

Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent...

How Accessibility tools & approaches can help your content reach 25% more people EP 222

09 Nov 2023

Contributed by Lukas

The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to custome...

A fresh perspective on ‘newsletters’ EP 221

26 Oct 2023

Contributed by Lukas

Do you struggle to come up with ideas for your emails? If you feel like no one cares what you have to say OR you’re uncomfortable using story-based ...

The Art of Evergreen Content EP 220

12 Oct 2023

Contributed by Lukas

In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies! ...

Unlock the Secrets of Branding to Elevate Your Content EP 219

28 Sep 2023

Contributed by Lukas

You know how sometimes a word loses its meaning when you hear it over & over again? That’s how I feel about the word “brand”. What IS a brand? W...

The Art of Rinse & Repeat: Content for Engaging Challenges Without Burnout! EP 218

14 Sep 2023

Contributed by Lukas

In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend. It's LAUNCH season, a time to share your audience-building event, ...

Marketing liberation for introverts & multi-passionates – now! EP 217

24 Aug 2023

Contributed by Lukas

This isn’t a secret: being introverted and/or having multi-faceted interests can make you feel a little bonkers in the world of online marketing. Co...

Scale your marketing with just-right partnerships EP 216

10 Aug 2023

Contributed by Lukas

If the truth is that no one grows a business by working alone in a bubble… Then why do we do exactly THAT when it comes to our marketing? Marketing ...

Improve your relationship to EVERYTHING (yes, including content + marketing) with the good ol' Myers-Briggs EP 215

27 Jul 2023

Contributed by Lukas

All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content… AND “...

Monetizing Your Content, Marketing, & Media - what it really takes EP 214

13 Jul 2023

Contributed by Lukas

Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience… AND to lead them towards something...

Use the Enneagram to guide your content approach with more ease EP 213

22 Jun 2023

Contributed by Lukas

You’ve heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your ...

The Perils & Power of AI-Generated Content EP 212

08 Jun 2023

Contributed by Lukas

I’m gonna be honest with you – I know AI is here and I know its power is undisputable. And certainly it can make our life easier. But I’ve only ...

Simplify Video Creation with Content Pillars & Realistic Production Tactics! EP 211

25 May 2023

Contributed by Lukas

When people want to learn more about you, they often go to your socials first... And whether that's Instagram or something else... And whether you're ...

Your Personal Copywriting Blueprint - Using Human Design for Content & Branding! EP 210

11 May 2023

Contributed by Lukas

Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content. It can feel pus...

Making YouTube Work for You EP 209

27 Apr 2023

Contributed by Lukas

Video isn’t going anywhere, whether we like it or not. The good news is that once you learn a few approaches AND you get comfortable, using video is...

Create Your Own Content Map EP 208

13 Apr 2023

Contributed by Lukas

Every time you get into your car, you know where you’re going – whether it’s a routine destination or an adventurous road trip! Very rarely do w...

Part 2: When it's time to reassess & pivot, swivel, or change directions! EP 207

23 Mar 2023

Contributed by Lukas

This is Part 2 of my interview with The Online Legal Guy, Bobby Klinck (though we're not talking much about legal stuff!) I wanted Bobby to share his ...

When is it time to stop, reassess, & pivot, swivel, or change directions? Part 1 EP 206

23 Mar 2023

Contributed by Lukas

You know those people whose brains never turn off? Who see every problem and come up with a solution? They know their strengths & can serve a LOT of d...

Is the Instagram 9-Grid Right for You? EP 205

16 Mar 2023

Contributed by Lukas

Have you heard about shifting your Instagram profile grid to something called "The 9-Grid" What does this mean? It means that instead of constantly up...

Simplify SEO, aka Easy Peasy Search Engine Optimization EP 204

09 Mar 2023

Contributed by Lukas

You’d never create a piece of content only to bury it in the sand on purpose. You created it to GET MORE VISIBLE. Establish your expertise & authori...

Tangible ways to find your voice & set yourself apart in an AI world EP 203

02 Mar 2023

Contributed by Lukas

You don’t want to sound like anyone else. You know you’re supposed to “use your voice” and put your unique spin on your ideas… BUT what does...

Quizzes do WAY more than attract new leads! EP 202

23 Feb 2023

Contributed by Lukas

Suuure - quizzes are fun and light and airy... They are fan-freakin'-tabulous at attracting new leads, and they can even help you segment your audienc...

Save Your Eyes While You Create EP 201

16 Feb 2023

Contributed by Lukas

If you're a creating any kind of content, you are lookin' at a screen! Doesn't matter if you're planning, editing, writing, recording, podcasting, int...

Taking the Pressure Off Creating Your Content EP 200

09 Feb 2023

Contributed by Lukas

When you make it to TWO HUNDRED of anything, you celebrate that! And today is the 200th episode of the Content Creation Made Easy podcast! How do you ...

The inside scoop to getting help managing ALL your content!

02 Feb 2023

Contributed by Lukas

Ever tried hiring someone to deal with your content before? If it’s been a nightmare…or a series of frustrating, ineffective collaborations… Or ...

Effective Content for Your 2023 Business EP 195

05 Jan 2023

Contributed by Lukas

How can you create content that SERVES your 2023 Business? And why do we need to even think about this? Well...It’s undeniable: the world is a diffe...

3 Steps to Prioritize Your Content Focus EP 194

15 Dec 2022

Contributed by Lukas

How do entrepreneurs & small business owners decide WHICH interesting, amazing, lucrative, and creative ideas to focus on? Beyond the nurturing conten...

Get more ROI from your content EP 193

08 Dec 2022

Contributed by Lukas

You're probably not in business to be a full-time content creator! The efforts you put forth are supposed to get you a return on investment - whether ...

Why I closed my membership - and why it matters... EP 192

01 Dec 2022

Contributed by Lukas

Content and Offers go hand in hand: the reason we create content is not just for shits & giggles! It's to connect with our audience & eventually cover...

What happens after they "know, like, & trust" you? EP 191

17 Nov 2022

Contributed by Lukas

Whew! Ok. Your audience has come to know, like, & trust you. Now what? Ohhhh. Have we got a treat for YOU today! What normally happens is we often jum...

How 1 team member can EASEify your content life EP 190

10 Nov 2022

Contributed by Lukas

When you create content, a LOT’s going on. Cohesive messaging that’s relevant & on brand for you. Copy that grabs your audience by the collar & ma...

Part 2: Creating & Repurposing Content Strategically EP 189

03 Nov 2022

Contributed by Lukas

The planning part of content creation is a place a LOT of people get stuck. But if you think strategically, and use some time-saving tactics, it gets ...

Strategic Content Creation - Part 1 EP 188

27 Oct 2022

Contributed by Lukas

When putting nurture content out there, do you sometimes: Do it just to get it crossed off the list? Feel unsure whether you have a strategy – and i...

How to Use Your Content in the Wild: Where Messaging, Networking, & Relationships Merge! EP 187

20 Oct 2022

Contributed by Lukas

Why, on a podcast about content marketing, would we be talking NETWORKING? ‘Cuz ev.ree.thing converges! Think about how your message & brand persona...

3 Ways to Get More Audience Engagement EP 186

06 Oct 2022

Contributed by Lukas

You know your people are struggling with a problem, but they won’t engage with you in any of the content you create about it. They don’t comment. ...

The World Needs Your Podcast! Here's How to Get it Published EP 185

29 Sep 2022

Contributed by Lukas

You want to do a podcast, but you think... "There are SO MANY podcasts already out there! Who wants to hear what I have to say?" or... "It seems prett...

How to sustain your energy for "doing content" EP 184

22 Sep 2022

Contributed by Lukas

Are you exhausted trying to keep up a MORE! MORE! MORE! content pace? A lot of what we're told about marketing is unrealistic & unsustainable! If you'...

Blog tactics that drive traffic to you! EP 183

15 Sep 2022

Contributed by Lukas

Ever feel like you create something absolutely PERFECT to publish… Then “Whoosh!” It’s gone? Your Instagram story disappears after 24 hours…...

How to Think Like a Content Creator EP 182

08 Sep 2022

Contributed by Lukas

This content stuff is freakin’ hard for a LOT of peeps out there - “I can’t do what you do!” “I’m not organized.” “I’m a terrible wr...

Avoid Content Churn & Burn Out EP 181

01 Sep 2022

Contributed by Lukas

It's inevitable: you WILL feel overdone with creating your content - no matter how many people you have on your team or how easy it is for you to crea...

Wring More from Your Content: the Power of Pinterest EP 180

11 Aug 2022

Contributed by Lukas

You probably USE Pinterest for your real life – recipes, designs, outfits… It’s ideas, ideas, ideas all day long over there. But are you using i...

The tactical mistake I was making in my content EP 179

28 Jul 2022

Contributed by Lukas

Since there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves, Creati...

Reveal your message with the 3-Word Rebellion! EP 178

21 Jul 2022

Contributed by Lukas

Whatever kind of content you're creating…. Whatever networking, pitching, marketing, speaking you're doing.... None of it will work if you have a mu...

What inclusive, diverse, & “authentic” content can look like for your marketing EP 177

30 Jun 2022

Contributed by Lukas

When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people. Creating an anti-racist, inclusive, diverse com...

Finding Your Exact Right Audience EP 176

23 Jun 2022

Contributed by Lukas

Do you ever feel frustrated or unclear about WHO you’re talking to in your content? Is this group too narrow? That group too broad? This audience to...

Why your marketing strategy isn’t working EP 175

16 Jun 2022

Contributed by Lukas

You’ve got a marketing strategy, right? Maybe you’re going to do a FB ad campaign, write 2 blogs/week, and try & get 10 new clients into your prog...

Myths about your Ideal Client EP 174

09 Jun 2022

Contributed by Lukas

Ugggg don't make me do those ideal client exercises everrrrr again! You already know your ICA, have a fictional character representing your people, an...

What it takes to get people to hear your content EP 173

02 Jun 2022

Contributed by Lukas

Let’s talk about how to speak to your audience so they will LISTEN.., We start by understanding what they want & need at deep-dive, scuba gear level...

From 'No one's listening" to Waitlist Status! EP 172

26 May 2022

Contributed by Lukas

“IS ANYONE EVEN LISTENING TO ME?!” When we start our businesses – and even when we’re seasoned veterans – this is a questions everyone has a...

Making email work better - 'cuz it's not dead EP 171

19 May 2022

Contributed by Lukas

Coupla things you need to know about using email as part of your marketing plan... (Whether you like email personally or not): It’s NOT dead. You’...

Harness & Use Your Content Ideas Waaaaayyyy More Easily EP 170

12 May 2022

Contributed by Lukas

Whether you have zero ideas or you’re an endless fountain of them, you’ll benefit from listening to today’s episode. Today Jen unpacks 2 differe...

Uncomplicate your Content Marketing EP 169

05 May 2022

Contributed by Lukas

Even though Jen is always searching for the Easy Button, she’s not always very good at finding it. (Are you?) If you'd like to create more ease with...

Help! I need a realistic, sustainable content strategy!! - LIVE Coaching Call EP 168

28 Apr 2022

Contributed by Lukas

Sheryl is filled with TONS of content ideas, but they ‘hover in her brain” - then, another thought floods in & then another… EVERYTHING seems im...

My scary content experiments - and the outcomes! EP 167

21 Apr 2022

Contributed by Lukas

There are things I don’t like doing in my own content: creating REELS and pitching myself to the media. The dislike comes from pure fear - so I put ...

Get in front of other people’s audiences with realistic & powerful approaches EP 166

14 Apr 2022

Contributed by Lukas

Building an audience can take a looooong time, which is why you want to consider adding using other people’s platforms (OPP) to your marketing strat...

"Is this all there is?" When to abandon a formula that ‘works’ EP 165

07 Apr 2022

Contributed by Lukas

What would make someone abandon a launch content marketing formula everyone knows “works”? If content, marketing, launching, funnels, & sales have...

Use pre-launch content to make your launch less stressful with more sales EP 164

31 Mar 2022

Contributed by Lukas

You've been there? The EXHAUSTION after you launch a new product or service? The absolute "I'm SO SICK of this THING" by the time you get to the open ...

End the overthinking & perfectionism keeping you from your kick ass business EP 163

24 Mar 2022

Contributed by Lukas

Am I doing this right? Is this OK? I should.. What if... Maybe I need to think about... If you are OVER the OVERthinking that keeps you from taking ac...

REEL easy short-form content - without dancing or lip-synching! EP 162

17 Mar 2022

Contributed by Lukas

Like it or not, it’s not going away: short-form content! Reels, TikTok, YouTube Shorts are here to stay. Get used to it. But what if you hate dancin...

Ugh! Why does everything take so long? EP 161

10 Mar 2022

Contributed by Lukas

You have a lot of ideas - and you just want them out of your head. But instead of it all coming together, you can’t seem to get them out into the wo...

No More Feeling Over-Exposed in Your Content! EP 160

03 Mar 2022

Contributed by Lukas

Have you ever felt like hiding from your content because it feels too invasive or scary to share yourself with your audience? Are we supposed to give ...

The Reason No One is Converting! LIVE Coaching Session EP 159

24 Feb 2022

Contributed by Lukas

What’s the point of putting all your delicious content out in the world if no one’s gonna take a bite? You create content to CONNECT with your aud...

You Don't Suck at Copywriting!! EP 158

17 Feb 2022

Contributed by Lukas

“I’m just not a good writer! So I hate creating content…” Ummmmm. Sound like anyone you know? Copywriting is not optional for creating content...

3 Small shifts that make a HUGE impact on your content EP 157

10 Feb 2022

Contributed by Lukas

After suffering through the first half of winter FREEZING in her home office - complaining…frustrated…angry…and finally resentful… Jen finally...

Create Ripple Effects That Work in Your Favor EP 156

03 Feb 2022

Contributed by Lukas

The outcome of our marketing content is far reaching and - unfortunately - often not immediately evident! We know we've gotta show up with our words, ...

Articulate Your Message So Your Audience Loves It - LIVE COACHING Episode EP 155

27 Jan 2022

Contributed by Lukas

Two problems arise when trying to take action on your content: "I don’t know how to CONCISELY articulate what I do." "I don’t know how to say it...

What Happens Once They Convert from Audience to Clients? EP 154

20 Jan 2022

Contributed by Lukas

Creating content INSIDE your programs? WHAAAA? When you finally launch your course, membership, or program - and you get the clients IN there… The n...

Go From a MEH Message to a YEAH Message EP 153

13 Jan 2022

Contributed by Lukas

Do you feel invisible - like putting content out isn't even worth it? And...when someone asks you, "What do you do?" - do you stutter OR have a five-m...

What it Really Takes to Move Forward in Your Business Using Content EP 152

06 Jan 2022

Contributed by Lukas

There’s NO one right way to “do content”. We create a goal, decide on a strategy, and choose the tactics that feel best for us. But what happens...