Copy that conveys your value with one subtle, simple shift EP 228

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you… There's a mistake you're likely making. Here's the scoop: Experts it hard to convey the VALUE of what they do. Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable. NEWS FLASH: Your audience DOES NOT. I don't wanna be a jerk, but they don't care about what your service can do. They care about what your product or service can do FOR THEM. This episode is a mini-class on how to effectively communicate the IMPACT AND VALUE of what you offer… So it: 1. resonates with your audience 2. compels them to take action. It's a fundamental marketing concept called Features vs. Benefits, and when you understand it, you WILL TRANSFORM your marketing strategy, copy, and content. It doesn't matter if you create sales pages, emails, or social media content. What I teach in this episode of Content Creation Made Easy gives you the POWER to -write better copy, more easily - connect with your audience, more easily - and shift 'em into clients, more easily! Stop struggling with "Am I doing this right?!" Grab a QuickWin Power 1:1 Session t&o get my eyes on YOUR copy, your content, and your benefits - https://www.jenliddy.com/power In an hour, I'll show you how to make every thing you ever write WAYYYYY more effective SO YOU CAN use it to shift your audience into CLIENTS. **Thank you for taking a moment & telling us how this podcast helps make your content life easier! We so appreciate listener comments and reviews because this stuff does NOT have to be complicated. Your valuable review helps us share this information with many more people's ears. Learn more about your ad choices. Visit megaphone.fm/adchoices

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